Posts by Jill Quick
Jill is a Digital Marketing Trainer and co-founder of the Founder of The Coloring in Department. A candid and experienced marketer who loves to teach you not just how to “get” digital marketing in theory, but how to actually DO it. You can follow her on Twitter or connect on LinkedIn
Frameworks for managing social media marketing When I first read Groundswell by Forrester, I really liked their social media management acronym POST. It gave you a simple framework to digest their approach to social, don’t just jump to the technology, …..
7 missed customization actions in your Google Analytics set-up that you can fix now Google Analytics can sometimes be very overwhelming, I know, I’ve been there. Getting access to an account about 12 years ago, I remember just looking at …..
Your marketing’s most valuable player: using attribution. Imagine a typical customer journey for a business like TOMS, a shoe retailer that sells online. A user sees a sponsored Facebook post that was liked by a friend about TOMS, and clicks …..
How to avoid the common pitfalls of B2B marketing campaigns As a marketer with practical experience within the B2B space as well as working as a trainer, teaching a number of digital marketing subjects, means I have direct access to marketers …..
Personalise your reporting with new calculated metrics There is not a lot that you can’t do with Google Analytics these days, but one feature that has been missing for a while that the community has been requesting is Calculated Metrics. …..
Content Marketing is more than just publishing content… When Doug Kessler (Velocity Partners) published his Slideshare ‘Crap: the single biggest threat to b2b content marketing’ it rightly got a lot of attention (one million views and counting). [slideshare id=15931787&doc=velocitycrap-130110064100-phpapp01] I think …..
Retail examples showing how to bring the on and offline worlds together through social and mobile channels. I have been following the retail industry as businesses plunge or dip their toes into the omnichannel waters. Some are certainly doing some revolutionary, original campaigns …..
Creative approaches to say sorry more positively Having worked on a number of web projects over the years, I still receive great examples of 404 page designs sent to me by my former team members. Why? A well designed 404 page …..
Using staff email signatures to communicate your brand messages – a case study of British Red Cross My journey with staff Email Media started 3 years ago when I rocked up to start a new job and had a loooooong …..
How stimulating the full range of senses can affect consumer behaviour Over the Summer, when we had a hot day and I was stuck on a commuter train I kept getting a whiff of somebody’s sun cream that has that …..
