Online training, templates and tools for marketing

A smarter way for you and your team to learn the skills you need to experience success in your career and in business.

Business Membership for Larger Organizations

The RACE Growth System will help you and your team create a structured marketing plan and budget. You'll review and prioritize the strategic options for boosting customer acquisition, conversion, and retention. RACE gives you everything your organization needs to plan, manage and optimize your marketing strategy, while ensuring your team is upskilled and efficient.

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Key benefits of Enterprise Business Membership

digital transformation guidance illustration

Dedicated digital transformation guidance

We can help you plan and manage digital transformation initiatives whilst also providing insight into changes to improve internal processes, team structures and skills, technology, data management, and reporting.

Create an integrated marketing strategy

Often communications between larger teams lead to many strategies within a business that are not aligned. Stop marketing in silos and let us help you create one integrated strategy using our RACE framework.

Improve technology and digital channel ROI

Exclusive access to the RACE dashboard, linked to your Google Analytics, to help monitor important business KPIs. Compare digital marketing performance across the customer lifecycle or marketing funnel year-on-year or previous reporting periods.

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Achieve your key marketing responsibilities to improve business results

Digital transformation - Launch/roll-out transformation projects that meet essential business goals.
Strategic communications - Create integrated marketing, product, and communications strategies and budgets.
Objective setting and evaluation - Improve dashboard/KPI monitoring to communicate value generated.
Training and development - Manage and develop internal team resources and skills for ongoing CPD.
Tactical initiatives - Improve ROI from activities by learning the latest best practice techniques.

"After using my Smart Insights Business membership, I found real value in the resource and therefore expanded our subscription to the rest of my team"
- Senior Global Digital Director, Pharmacuetical Enterprise

See how your business can benefit from our range of all-inclusive marketing resources

Guides and Templates

Invest in our advanced guides and templates and gain unlimited access to all 20 of our strategy, planning, management, and optimization toolkits. You will also gain access to the digital transformation, managing digital teams and managing international marketing toolkits to help you integrate your teams and marketing strategy together.

Change management for digital transformation guide
Managing operations strategy guide
Running international marketing campaigns guide

B2B digital marketing plan example
Healthcare/pharma industries marketing plan example
Digital marketing Centre of Excellence best practices

Plus, more enterprise, international and integrated marketing resources...

Quick Wins

Actionable, step-based marketing techniques to get fast results. Each quick-win gives you a series of practical steps to follow to make improvements. Learn why the technique is important, how to achieve it, and what results to expect. When you’ve completed the Quick Win, download the accompanying workbook to put your knowledge into action.

Create a multichannel marketing plan
How to increase your website leads
Media attribution analysis in Google Analytics

6 steps to creating a successful CRO programme
How to create a lead nurturing strategy
How to create a campaign plan

Plus, more Quick Wins covering a range of marketing techniques...

Capability Grader

Score your business's digital capability (or your clients) with unlimited access to our Digital Benchmarking Tool. Find out how well your business currently performs and how to improve to go from a well-managed approach to a market-leading capability in all areas of marketing. These include:

Digital marketing strategy and planning
Digital experience management
Email marketing and automation

Content marketing
Search Engine Optimization
Marketing campaign planning

Plus, more capability graders to benchmark current digital effectiveness...

Personalized Learning Plan

Assess the gaps in your or your team's knowledge and get recommendations on the most relevant resources to improve your skills and drive results for your business using our RACE Framework. Benchmark personal skills and gain recommendations on your:

Earned, owned and paid media skills
Marketing planning ability
Search marketing skills

Social media and email marketing skills
Nurturing and retargeting skills
Content marketing skills

Plus, more essential skills needed to improve business results covering the full RACE framework...

What's Hot

Need to know about the latest changes that matter in digital marketing? Here, we give our personal assessment of the most significant changes this month, covering:

The most popular recent blogs on digital strategy
New marketing trends and innovations
Marketing platform changes across social and Google

Latest research stats and statistics
Answers to members recent marketing questions
Guides and templates to help you plan your strategy

Learning Paths

Our learning paths help you learn and update your knowledge and cover all areas of digital marketing. Learn yourself, or track and monitor your team's progress in our Business membership.

Search Engine Optimization strategy
RACE Digital Marketing Planning
Social media marketing strategy

Marketing campaign planning strategy
Digital transformation
Email marketing strategy

Plus, more comprehensive learning paths covering the essential marketing mix...

Blog

The Smart Insights blog is home to 5000+ articles on the latest news, strategies and advice in marketing. We publish up to three posts a day providing up-to-the-minute, practical and actionable advice, covering a wide range of marketing topics in various formats, including:

Interviews with marketing thought-leaders
B2B marketing strategy
Case Studies

Marketing concepts and models
Research report summaries
News and opinion

Plus, more daily advice on strategy and planning from a wide-range of marketing experts...

"We love the accompanying workbooks which provides a practical approach to planning"
- Qais Amair, DUQM Refinery

Enquire today to discuss Business Membership

Book a free, no-obligation consultation and demo to find out how to grow your business with the RACE Growth System.

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Business membership provides you with resources...

...to help you structure your digital marketing efforts and bring about a fully integrated online/offline approach

Some of our better-known members are global companies such as GlaxoSmithKline, IKEA retail, Royal Canin, Travis Perkins and SAGE and have built comprehensive digital strategies with our resources and guidance. Clients have reported to us they have achieved growth as fantastic as 40-60% a year with the aid of Smart Insights resources.

Need reassurance we're the best fit for your business needs?

6 reasons we're different from other online marketing platforms and how this will help you.
Read testimonials from Business Members who are happy with the value of Smart Insights.
7 digital channel essentials toolkits, including SEO, Email, Social Media, Content Marketing and Paid Media.
View all the channels, techniques and high-level strategic planning you can opimize using our RACE Framework.
Get help overcoming business and team challenges for membership with the answers you need to reassure the value of Smart Insights.

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See how we've helped other businesses align and centralize their marketing strategy

Join 165,000 members from 100 countries who trust our advice to plan, manage and optimize their marketing

Read pharmaceutical case study

Discover the benefits of each membership type, or contact us to find a fit for you and your team.