Online training, templates and tools for marketing

A smarter way for you and your team to learn the skills you need to experience success in your career and in business.

Business Membership for Startups and SMBs

Grow your startup or small business using the RACE planning framework, from creating an effective marketing plan to building and optimizing your website and digital channels to get ahead of your competition in the market.
With the RACE Growth System you'll create an effective marketing plan, optimize your website and digital channels, and create a highly skilled, high performing marketing team which will drive better performance from your marketing efforts.

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Create or Optimize your Startup/SMB Marketing Strategy

Example business/marketing plans, templates and calculators to help your business grow

Save valuable time in setting up and scaling your business with ready-made, fully customizable templates with examples, calculators, and marketing plans.

Whether you're starting your business and marketing strategy from scratch, or need help reviewing it - our dedicated startup and small business resources will guide you through how to structure and deliver your plan to support company growth.

Our 90-day planning and annual planning templates will help you review the channels that perform best for your target personas and suggest improvements to drive higher traffic and conversions.

Key benefits of Startup Business Membership

Business membership benefits - startup resources

Agile marketing and growth hacking

Create your winning business and marketing strategy with exclusive startup resources including an agile and growth hacking guide. Focus your time on digital channels that are increasing ROI through our tried and tested approach and ready-made templates.

Business membership benefits - startup gudiance

Dedicated support and guidance

To support you whilst growing your business you'll get a dedicated account manager, who is more than happy to align content with your business goals so you’re only reading content relevant to what you need. This saves you time for tasks that are important.

Business membership benefits - startup structured analysis

Digital adoption and benchmarking

Understanding your market share is vital. Complete a structured analysis and put yourself in your customer's shoes to make improvements and drive growth. Understand what digital channels are worth investing in and who you're targeting.

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Achieve your key marketing responsibilities to grow business results

Effective marketing plans - Setting vision and strategies that drive business growth.
Improved results - Allocating limited budget to activities with the biggest returns to increase leads and sales.
Brand awareness - Define your brand, market share, grow reach, and understand key target audiences.
Speed of learning - Quickly find out which activites are important to prioritize and key success factors for planning.
Tactical initiatives - Manage and grow key marketing platforms including website, social, automation and email.

"The cheat sheets are also helpful to focus more on strategy than the formatting and internal documents"
- Ana Maria Ilie, InnerTrends

See how your business can benefit from our range of all-inclusive marketing resources

Guides and Templates

Invest in our advanced guides and templates and gain unlimited access to all 20 of our strategy, planning, management, and optimization toolkits. You will also gain exclusive access to the Startup and Small Business Toolkit, Digital Branding, and Lifecycle Marketing Toolkit.

Complete digital marketing guide for startups
B2B startup digital marketing plan and workbook
Online business plan summary template

Growth hacking guide
Example marketing plans (SOSTAC®)
Online startup business model template

Plus, more startup, branding and lifecycle marketing to get ahead of your competition in the market...

Quick Wins

Actionable, step-based marketing techniques to get fast results. Each quick-win gives you a series of practical steps to follow to make improvements. Learn why the technique is important, how to achieve it, and what results to expect. When you’ve completed the Quick Win, download the accompanying workbook to put your knowledge into action.

How to audit your Google Analytics
How to do a brand audit
7 on-page SEO copywriting techniques

Design a welcome email journey
How to increase your website leads
How to generate traffic to your business blog

Plus, more Quick Wins covering a range of marketing techniques...

Capability Grader

Score your business's digital capability (or your clients) with unlimited access to our Digital Benchmarking Tool. Find out how well your business currently performs and how to improve to go from a well-managed approach to a market-leading capability in all areas of marketing. These include:

Digital marketing strategy and planning
Digital experience management
Email marketing and automation

Content marketing
Search Engine Optimization
Marketing campaign planning

Plus, more capability graders to benchmark current digital effectiveness...

Personalized Learning Plan

Assess the gaps in your or your team's knowledge and get recommendations on the most relevant resources to improve your skills and drive results for your business using our RACE Framework. Benchmark personal skills and gain recommendations on your:

Earned, owned and paid media skills
Marketing planning ability
Search marketing skills

Social media and email marketing skills
Nurturing and retargeting skills
Content marketing skills

Plus, more essential skills needed to improve business results covering the full RACE framework...

What's Hot

Need to know about the latest changes that matter in digital marketing? Here, we give our personal assessment of the most significant changes this month, covering:

The most popular recent blogs on digital strategy
New marketing trends and innovations
Marketing platform changes across social and Google

Latest research stats and statistics
Answers to members recent marketing questions
Guides and templates to help you plan your strategy

Learning Paths

Our learning paths help you learn and update your knowledge and cover all areas of digital marketing. Learn yourself, or track and monitor your team's progress in our Business membership.

Search Engine Optimization strategy
RACE Digital Marketing Planning
Social media marketing strategy

Marketing campaign planning strategy
Digital transformation
Email marketing strategy

Plus, more comprehensive learning paths covering the essential marketing mix...

Blog

The Smart Insights blog is home to 5000+ articles on the latest news, strategies and advice in marketing. We publish up to three posts a day providing up-to-the-minute, practical and actionable advice, covering a wide range of marketing topics in various formats, including:

Interviews with marketing thought-leaders
B2B marketing strategy
Case Studies

Marketing concepts and models
Research report summaries
News and opinion

Plus, more daily advice on strategy and planning from a wide-range of marketing experts...

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Business membership provides you with resources...

...to help you structure your digital marketing efforts and bring about a fully integrated online/offline approach

Some of our better-known members are global companies such as GlaxoSmithKline, IKEA retail, Royal Canin, Travis Perkins and SAGE and have built comprehensive digital strategies with our resources and guidance. Clients have reported to us they have achieved growth as fantastic as 40-60% a year with the aid of Smart Insights resources.

Discover the benefits of each membership type, or contact us to find a fit for you and your team.