Digital Marketing Strategy and Planning Toolkit

Audit your digital marketing to create a comprehensive plan

Use our templates to improve the effectiveness of digital marketing for your business

Do you have a clear, integrated strategy for digital marketing?

Our Managing Digital Marketing research report shows that, even today, nearly 50% of businesses still don't have a clear digital strategy.

Lack of clarity in online marketing means that you probably don't have clear goals for digital marketing or the right KPIs to measure how well it's working for your business.

Worse still, you may be investing in the wrong tactics, so your competitors will get further ahead.

Smart Insights is here to help you

Smart Insights membership helps businesses develop data-driven digital marketing strategies which help them compete better.

Sign up as a free member to use the templates below from our Digital Marketing Strategy and Planning Toolkit to audit your use of digital marketing and identify priorities to improve effectiveness.

Our paid membership plans offer in-depth guidance using our Learning Paths and Quick Wins covering all aspects of digital marketing.

Review your digital maturity with our free capability benchmarks

Start improving now with our Free Membership

Improve your knowledge of Digital Marketing Strategy and Planning with our Free guide Free digital marketing plan template today

Create a digital marketing plan quickly and easily
Use our simple template based on the acclaimed Smart Insights RACE planning framework
Learn the essential strategic activities to manage digital for each part of RACE

PLUS: with our FREE membership, you'll also get access to these bonus resources;

15+ free guides and templates to get you started
Benchmark your current capability across 10 other essential areas of marketing in our assessment tool
Join a community of 500k+ marketers

Free Membership is requiredFREE

Create a winning Digital Marketing Strategy and Planning strategy

Our comprehensive Digital Marketing Strategy and Planning toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

Global brands and small businesses alike use the Smart Insights Digital Strategy Toolkit to create and implement their digital business?

This toolkit gives you a proven system that has been field-tested in many businesses from the largest to the smallest, so you can confidently use on your business or clients today.

What’s more, our online marketing strategy toolkit offers you practical, actionable, step-by-step guidance using Excel, Powerpoint and Word templates and examples, so you can quickly start creating a new strategy using all the resources you need.

Our strategy course is structured using our tried-and-tested RACE Growth system to help you rapidly create an actionable plan to grow your business :

Plan: Create a plan using our workbook while you complete the course
Reach: Build awareness, demand and attracted targeted visitors to your site
Act: Define customer journeys for your personas and maximize leads
Convert: Persuade prospects to convert through online and offline channels
Engage: Develop long-term customer value using email and social media marketing

Armed with our Digital Marketing Strategy and Planning Toolkit, the world's top marketers use our unique approach to develop winning Digital Marketing Strategy and Planning strategies.

How do I get the Digital Marketing Strategy and Planning Toolkit?

You need to be a Starter or Pro member to get full access to this toolkit but we offer a free sample to get you started.

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...or take a look at what's included in this Toolkit

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next?

...plus over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

Get better results

"A goldmine of digital information on digital marketing that can help you get better results"

Make your job easier

"I'd recommend signing up to Smart Insights for a suite of useful tools
from planning templates to strategy docs and a variety of other guides to make your job easier."

Tenfold improvement

It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."

Learn more about Professional membership