Frameworks for managing social media marketing

When I first read Groundswell by Forrester, I really liked their social media management acronym POST. It gave you a simple framework to digest their approach to social, don’t just jump to the technology, look at your People, Objectives, then develop your Strategy and finally implement the Technology. This inspired me to create my own acronym TALKING, a social media management framework to help shape and champion social media plans. I've used it with many different types of business since and it seems to give rise to good discussions around the main social media strategy and management issues.

7 elements of the TALKING framework to manage your social media marketing

1. Tribes

Define and build your segments and personas. Linking to Seth Godins reference to people being part of tribes of…

Google phasing out third-party cookie support, Facebook under fire for political ad refusals, Instagram testing web DMs, Grindr reported for GDPR breach, YouTube "should demonetize climate denier videos"

We're a bit late with our usual Friday news roundup, but the stories we've covered are no less important. First up is the news that Google will be phasing out support for third-party cookies over the next two years - a huge move that will drastically affect the digital marketing industry. Facebook is continuing to come under fire for its refusal to stop allowing micro-targeting when it comes to political ads, with IPA saying that digital advertising has been "weaponized" for political reasons. [si_blog_banner_cta] In some good news, Instagram is testing DMs for its web-based app, meaning its messenger service could be a lot more accessible in the future. Grindr and Twitter have had some issues due to potential GDPR breaches, which were uncovered in an official report. Finally,…

Messenger now requires Facebook account, US military bans TikTok, YouTube adds new copyright feature, Facebook and Twitter announce latest account removals

Welcome to our first news roundup of 2020! Unsurprisingly, things were fairly quiet over the festive and New Year period, but there are still a few interesting updates we believe its worth knowing about. To start with, Facebook has now removed the ability to sign up for a Messenger account without an associated Facebook account. [si_blog_banner_cta] The end of December saw the US military follow in the US navy's footsteps and ban personnel from adding TikTok to government-issued devices due to data security concerns. YouTube is making it easier for creators to deal with any content that becomes subject to copyright claims with the launch of a new feature. Finally, Facebook and Twitter have announced the latest work undertaken to remove accounts that have been found to be involved in political manipulation on the platforms. Get…

Facebook admits to location data tracking, digital advertising needs a watchdog says CMA, Facebook advertising price rises, Instagram anti-bullying tools, new Snapchat interactive ad and change to Twitter lists.

2019 is almost over but there's enough time left before we close ready for Christmas for one last news roundup. First up is the news that Facebook has admitted that it tracks user location data even if individuals have opted out of Locations Services. The CMA has said that there is a strong argument for the creation of a digital advertising watchdog to monitor the online ad space. [si_blog_banner_cta] Almost half of marketers are concerned that they could be priced out of Facebook advertising as costs have increased by 90% year-on-year. Instagram has seen some success with its anti-bullying tools and is now rolling out an extension for one of them. Snapchat has launched a new interactive ad type and is currently using it to advertise film trailers. Finally,…

Instagram introduces age check, creative professionals more productive 'on-the-go', Facebook suing over malicious ads, YouTube updates on borderline content efforts, Facebook announces new anti-discrimination ad measures

This week has seen Instagram change its policy to bring it in-line with Facebook. The platform will now request the date of birth of those signing up, in a bid to limit younger users from accessing inappropriate content. New research from Vodafone has revealed that the office is not the place for creative individuals, with many saying they are more productive when working flexibly. Facebook is making sure that those who break its rules face real-world consequences, starting with a company and two individuals who are accused of creating malicious adverts on the platform. [si_blog_banner_cta] YouTube has provided an update on its efforts to reduce the spread of misinformation and borderline content, just in time for the 2020 US election campaigns to heat up. Finally, Facebook has introduced two new…

Twitter admits ad targeting data bug, digital media provides best ROI, TikTok under fire or using Creators' videos, Facebook testing new multi-image layouts.

Twitter has admitted that a 'bug' has allowed data submitted for safety purposes to be used for ad targeting, prompting many in the industry to blast the platform. A new survey of chief marketing officers has revealed that premium digital media provides the best ROI for companies. TikTok has come under fire as it is revealed that it is using Creators' videos for advertising purposes without informing them. Facebook seems to be testing new layouts for those uploading multiple images to one post. We've got more info on all of these stories below.

Twitter announces ad targeting ‘data bug’

Twitter has admitted that it has been using data submitted for security reasons to target ads. In a statement released by…

Google's new data control features, Instagram launches 'Restrict', fewer women in executive marketing roles, Burger King under fire for tweet and Twitter testing 'Stream Tweets'

This week has seen Google announce a slew of new features designed for helping users better manage their privacy and data, all of which are now being rolled out. Instagram has launched its Restrict feature to help reduce the impact of negative comments and bullying on the platform as it continues to focus on user wellbeing. New research reveals that fewer women are now in executive roles in marketing and advertising companies. Burger King has come under fire by the ASA for a tweet that was deemed to be irresponsible and condoning anti-social behaviour. Twitter is reportedly testing a new feature to show tweets in real-time in users' feeds. We've got more info on all of these news stories below in this week's roundup.

Google launches new data control features

Google has…

Facebook faces data transfer challenge, British Airways fined for GDPR breach, Facebook is reducing reach of exaggerated health claims and Instagram launching anti-bullying tools

This week has seen Facebook facing another challenge over its users' data and GDPR implications relating to its transfer of data to US servers. British Airways has also received a historic fine following a hack that breach GDPR rules. In more Facebook news, the platform is limiting the reach of ads that feature unsubstantiated health claims. Finally, Instagram is launching new anti-bullying measures in an attempt to make the platform safer. Find out more about these new stories in this week's news roundup below.  

Facebook faces data transfer challenge

Facebook is being challenged over its method of transferring data from the EU to the US for business purposes. According to the Irish data protection commissioner, the way in which data is transferred does…

Facebook's Community Standards update, New brand loyalty research, new playable Facebook ads, consumer views on Netflix advertising and Twitter's new live stream with guests feature

This week, Facebook has updated us on how it is enforcing its Community Standards with its third report. The report includes new data in a bid to make sure its enforcement is more transparent. New research has revealed that brands who form emotional relationships with customers are likely to see better brand loyalty, showing that the human element and storytelling really do benefit companies. Facebook has launched its new playable ads, aimed at providing users with a trial of advertised mobile games. As Coca-Cola announces working with Netflix on Stranger Things season three, a study has found that most subscribers are totally against ads being added to the video streaming service. Finally, Twitter has announced a new feature. Those who live stream will now have the opportunity to add audio-only…

Instagram to stop recommending 'borderline' content, the UK government is proposing new rules for social media companies, Amazon Alexa conversations being listened to by people, Netflix is testing new subscriptions in India and Lego named as the UK's favourite brand

A big focus this week across the board is social media and the spread of harmful content. Instagram has announced that it is set to stop recommending 'borderline' content that isn't quite breaking its rules but could be seen as potentially harmful. On top of this, the UK government is seeking to make social media in the country as safe as possible with proposed new regulations and sanctions for platforms failing to ensure users' safety. In other news, Amazon has admitted that some recorded Alexa conversations are listened to by people, raising security concerns. Netflix is seeking to grow its market share in India by offering new subscription services in the country, including weekly subscriptions. Finally,…