If you regularly use Google Analytics and/or Google Search Console tools to evaluate and optimize your marketing (and if you don't - here's some starters for you!), you may have heard about this integrated new insights platform update from Google.
Still in Beta mode, Google Search Console Insights is a new platform which allows content marketers an integrated overview of how their content is searched for/discovered (GSC) alongside insights about the audience and their behaviour (GA).
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In their write-up, Search Engine Roundtable suggests the platform will help you answer these questions about their content and SEO strategy:
If you're still unsure if Google Search Console Insights is for you, this summary and in-platform screenshots from Accuracast may be useful for you. In the meantime, let's find out more about what marketers think...
We asked marketers to weigh in on what they love (and don't) about this platform. Hear below from three marketers who voted in our poll, two from the "I love it" camp and one from "I'm not impressed".
- "I love it"
"I think this tool will be great for business owners and internal marketing teams to get an insight into how their site is performing, without having to master the complexity of Google Analytics and Search Console.
I come across a lot of businesses who only use Google Analytics and haven't set up Search Console, so are missing out on a lot of data. The new Search Console Insights will be perfect for businesses like this.
The only downside I can see so far is that the data of the past 28 days includes the current day, so it looks as though your traffic is down but the day is just not over yet. This may cause some unnecessary worry!"
Jen Penaluna, Senior SEO Manager, Bigfoot Digital
- "I love it"
"Google Search Console Insights is the new face of Google reporting, providing an extensive overview of marketing data, and not just for SEO!
"Insights" might not be such a big thing for the SEO experts. But for multi-stack marketers in small and medium businesses, implementing this platform may eliminate the need for some of their other additional tools and trackers - saving more money in the long run."
Daraban Cosmin, CEO and Co-founder of gomag.ro
- "I'm not impressed"
"I voted, "I'm not impressed" because in my opinion is more or less the same as the previous version, just a different "makeup".
However, I consider it is an essential webmaster tool, that allows you to analyze and obtain data that can help you improve the organic positioning of your website.
With Google Search Console Insights you can:
Eduard Perez-Mañanet Lozoya, International Business Manager, Industrias Murta
By Gabrielle Wright
Gabrielle Wright is the Smart Insights blog editor, managing the company's SEO and social media strategies. With specialisms in marketing for the pharmaceutical/healthcare industry, financial services, manufacturing, IT/high tech, brands and e-commerce, Gabrielle can generally be found in her home office in Sandiacre, with a cup of tea, reading and writing about marketing theory and its practical application in the global economy! You can connect with Gabrielle on LinkedIn.
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