Google Search Analytics

Google Search Console Insights combines Google Search Console and Google Analytics to introduce a new SEO platform for content marketers

If you regularly use Google Analytics and/or Google Search Console tools to evaluate and optimize your marketing (and if you don't - here's some starters for you!), you may have heard about this integrated new insights platform update from Google.

What is Google Search Console Insights?

Still in Beta mode, Google Search Console Insights is a new platform which allows content marketers an integrated overview of how their content is searched for/discovered (GSC) alongside insights about the audience and their behaviour (GA).

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[si_guide_block id="6160" title="Download Premium Member resource – Google Analytics setup audit" description="This popular template is indispensable if you're serious about the accuracy of your Analytics and applying data-driven marketing to improve results for…

Google search results update, LinkedIn's ad tab, Instagram data breach, digital ad complaint increase and Pinterest does Pride Month

This week has seen a few interesting announcements, including the fact that Google is updating how its search results look, impacting the way paid results are showcased. LinkedIn has announced that it is aiming to improve transparency with a new ad tab for company pages while Facebook is investigating a possible Instagram data breach. On top of this, the ASA has released data on advert complaints, showing that complaints about digital ads now outpace those about TV adverts. Finally, Pinterest has revealed some interesting data around Pride Month, as well as some new features to help celebrate it. Find out more about these stories with our latest news roundup.  

Google updates mobile search results

Google is updating the way its search listings look,…

Five months after Google announced the rolling out of what is commonly known as the ‘EAT Update’, just what have we learned about Google’s interpretations of expertise, authority and trustworthiness? The answers lie in those brands that have thrived

Since Google announced the 'broad update' in August, leading brands have seen some significant and sometimes erratic changes in their organic search visibility. Some brands saw their visibility almost wiped out entirely, only to return to normal shortly afterward. Weeks of volatility followed as Google appeared to tweak the dials on the updated algorithm.

This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered here: https://t.co/uPlEdSLHoX

— Google SearchLiaison (@searchliaison) August 1, 2018 Five months on and, whilst the volatility may have calmed down somewhat, there are still major…

Great new visual design and usability, but no long-term data (yet)

There has been a fair bit of excitement about the new search console (GSC) since it was first announced, perhaps mainly since it was promised this would give us access to a full 16 months data about search queries to our site rather than the previous 90 days. Last week took a look, prompted by the many reminders to take a look a the new beta since I asked to join the beta a few months back. Google announced the beta was available earlier in January and it seems most admins will be getting alerts, but if you haven't you can read about the benefits here and see Google's summary of the new search console features. I was also interested to see whether there would be any new reports or insights which were available.…

10 things you need to know about Search Analytics - Google's new tool for Keyword Ranking reports

Rating of value of tool: [rating=4] Recommended link: Google's announcement of Search Analytics launch Have you seen Google's new Search Analytics tool? It's an important free tool to help with SEO since it shows how well your site is ranking for different keywords and where visitors are landing.  We've been using it during Google's Beta review and it's now available to all users of Webmaster Tools. In this post we'll explain the main features and where it fits in with Google's other analytics tools to support SEO. Here's how the new tool looks:

What do I need to know about Google's Search Analytics? 

1. Search Analytics is a free tool to show how your keywords rank and the…