Posts by James Gurd
James is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. and been lead consultant on high profile projects for Econsultancy, Salmon and Greenwich Consulting. He is a guest blogger for Econsultancy, for whom he also writes best practice guides, regularly contributes to industry events and co-hosts #ecomchat, a weekly Twitter chat for e-commerce knowledge sharing. For e-commerce advice and support, connect with James on LinkedIn and Twitter.
Paid vs organic social media strategy: Your planning essentials Both organic and paid social media landscapes are constantly evolving. New networks rise to prominence (e.g. TikTok), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance …..
Social media strategy and planning essentials First let’s answer the question, “What is a social media strategy?” A social media strategy defines how your organization will use social media to achieve its communications aims and the supporting platform and tools …..
Social media strategy and planning essentials – Recommended dashboards and tools for creating social media marketing reports for different reporting periods This is part 8 of my Smart Insights 12 part social media series. In the last part we looked at …..
Social media strategy and planning essentials series This is part 7 of my Smart Insights 12 part social media series. In the last part we looked at aligning social media with other marketing channels; in this blog, I discuss what …..
Social media strategy and planning essentials series This is part 6 of my Smart Insights 12 part social media series. In the last part we looked at the role of content in social media; in this blog, I discuss how …..
Social media strategy and planning essentials series This is part 5 of my Smart Insights 12 part social media series. In the last part, we looked at the role of organic vs paid social media and touched on the importance …..
Social media strategy and planning essentials It’s important to know what other organisations in your market are doing on social media, to give you context for the current role social plays in customer communication. The aim of competitor analysis is …..
Creating your social media strategy and tactical plan Noun: Strategy / A plan of action designed to achieve a long-term or overall aim. First, you need to understand what a strategy is, and isn’t it. A strategy should define the …..
Customer expectations are rising fast. Meet them or die. Today, website visitors expect more than ever before from your website as they compare your user experience against the leaders from different sectors like Amazon, Facebook, HubSpot or Uber. Yet, often …..
Social media strategy and planning essentials This is part 9 of my Smart Insights 12 part social media series. In the last part we looked at reporting for social media; in this blog, I discuss what tools you can use …..
