Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
We think Online PR is one of the most cost-effective marketing approaches for all types of business. But it's difficult to get right since it is often managed by different people and there's the overlap with SEO and social media marketing.
To be successful with online PR we suggest you review the range of options that are available for getting your name out on to other websites. We have developed our Digital Marketing Radar to help you think about all the options available:
The Radar works by reviewing your main potential influencers within each spoke of the wheel. You can place the most important ones close to the centre.
Another way of reviewing your Online PR options is through these 4 types of strategy:
Online PR activity is closely associated with improving results from many of the other digital marketing communications techniques in particular social media, SEO (link-building), partnership marketing and viral marketing / word-of-mouth marketing.
Online PR can be a great, low-cost technique for making more people aware of your brand or website, but it requires a lot of hard-work - there are no short corners.
These are the related techniques which we recommend as important for managing Online PR effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:
The Digital Marketing Strategy And Planning toolkit contains:
The Digital Marketing Strategy And Planning toolkit contains:
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