From the obvious tools like ChatGPT and Google Gemini to the less obvious like Perplexity, Pi, Poe and more!
As you'll know, 'GenAI' rose to prominence with the launch of ChatGPT from OpenAI in late 2022. Since then, many other less well-known tools have been released that have some advantages over ChatGPT, so should be considered by any 'AI-assisted marketer'.
In this article, I will recommend 10 plus tools to consider, looking in particular at how marketers can use them for writing marketing plans, such as annual marketing plans or campaign plans. We will also look at how many marketers are using generative AI for writing plans and caution against being overly dependant on AI for planning. To be the 'devil's advocate', I will ask should we be using these tools at all?!
How widely is generative AI and ChatGPT used in marketing?
ChatGPT has been widely adopted…
