Posts by Mark D. Hall
Seasoned Voice of Customer (VOC) Insights, Customer Experience (CX) and Conversion Rate Optimization (CRO) professional. Mark raises the revenues and customer loyalty of E-Commerce and SAAS-based brands by finding and fixing the ‘holes’ in their customer experience. For over 20 years Mark has worked with a wide range of clients, including AT&T, AutoZone, American Express, Delta Dental, Kaiser Permanente, Denon, Edmunds, eDriving, SpyTec and The California Lottery. Mark holds a B.S. in Engineering from the University of Washington, and an M.B.A. from the University of Colorado. When not working, Mark enjoys playing tenor saxophone, mountain biking, reading and watching soccer. Read his blog, connect with him on LinkedIn or follow him on Twitter
Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis …..
You need a digital product roadmap so your team doesn’t get lost in the tactical weeds. Here’s what a great one looks like. As Lewis Carroll famously said, ‘if you don’t know where you’re going, any road will get you …..
Do you understand your Google Ads conversion journey? As Ralph Waldo Emerson supposedly said, ‘Life is a journey, not a destination.’ When it comes to arriving at the right revenue destination for your paid media campaigns, the journey can mean …..
Metrics are your marketing strategy scorecard. Track the right UX and CX KPIs to truly understand your customers’ experiences of your brand Metrics are the ‘scorecard’ of your marketing strategy. When these metrics, also known as key performance indicators (KPIs), …..
Neuromarketing explained: By applying neuroscience-based principles, you’ll be able to create marketing messaging and visuals that better connect with your target audience As the name suggests, neuromarketing means the application of brain-based research to the discipline of marketing in general …..
You need better content marketing metrics – ones that your executive team really care about, calculate your return on investment (ROI) to demonstrate the value of content marketing Data-driven digital marketing today relies on a lot more than just individual, …..
To earn the respect of your executive team, you need to speak their language – and this means ROI. Discover how marketing ROI calculators can demonstrate your customer acquisition efforts ROI is the KPI your executives care most about. When …..
Chatbot increases conversions, not just dialog, which is why you need to understand how best to use chatbots Live chatbot is not just for customer support anymore; it’s a proven engagement and revenue booster. Kayako.com shares some compelling statistics that …..
Recapture the attention – and transactions – of your e-commerce cart abandoners with effective email marketing sequences Every hour of every day thousands of e-commerce website visitors add items to their shopping carts, then quietly leave without purchasing anything. Even …..
Now more than ever it’s essential to amplify the impact of your digital marketing management. Here we show you how to do this by boosting both your operational and leadership effectiveness. It’s essential to boost your management skills Now, more …..
