Digital marketing is more important now than ever. My recommendations on the challenges and opportunities for growth
Digital marketing is deceptively easy if you take the deliberately simple definition from my book Digital Marketing:Strategy, Implementation and Practice where I define Digital Marketing as:
"Achieving marketing objectives through applying digital media, data and technology".
But in reality, digital marketing is a tough challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet the research shared below shows that many businesses don't have an integrated plan to support digital transformation and business growth based on engaging their audiences effectively online.
In this article, I will explain why a digital marketing strategy is essential for all businesses. If you're looking for an introduction to the scope of digital marketing and what should be included in a plan, see my post explaining What is Digital Marketing.
Regardless of the type…
Branding means fully integrating your customers' experiences of your brand. We'll recommend marketing tools and training to show you how, as well as taking an in-depth look into the definition of branding
What's the definition of branding? Across numerous terms and definitions, one thing that rings true for pretty much all of them is a heightened focus on your customers' experiences of your branded goods or services, compared to your competitors. But what is meant by brand definition today? And what can brand marketers learn from this?
We've all seen that, to succeed in today's competitive omnichannel environment, it's more important than ever that brands champion their key customers (both potential buyers and those with existing lifetime value) in all of their marketing activities. You need a data-driven, customer-focused approach to marketing to outpace your competitors.
As a result, we guarantee that all our marketing training is integrated across our tried and tested…
B2C strategies can also be used for B2B audiences, after all, all marketing is human to human
B2B marketing strategies can be hard to get a handle on since reaching potential customers is very different from B2C ones, right?
Or are there strategies that translate from consumer-focused organizations to B2B ones?
In a word, yes...and it is those strategies that need to infiltrate our marketing efforts in the business-to-business world to compete in the current and future age. All marketing is, after all, human to human.
In their article (and accompanying infographic), Imaginasium, a B2B marketing agency, demystifies B2B marketing with stats, tips, and strategies you can put to use today.
First, let’s review a couple of those surprising stats about B2B marketing strategies; for more of these, see the full infographic below.
51% of companies don’t have a clear marketing strategy
68% struggle with getting enough quality B2B leads
79%…
In this guide, I’m going to show you how to leverage inbound marketing on LinkedIn to create a steady stream of high-quality B2B leads and accelerate your sales.
No scraping emails and outbound outreach with your inbound marketing. No mass-spamming. Just an exact step process you can follow to regularly fill in your sales pipeline with high-quality inbound leads.
Let’s get started.
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Step 1: Define and focus on your target market segment
From a glance, this is the easiest step but, at the same time, wrong targeting makes every marketing campaign doomed before it ever started.
There is a famous Russian proverb: A person who chases two rabbits…
A working marketing funnel ensures a steady influx of leads which forms the basis for business growth.
Have you ever been in a situation when you’ve done everything you could to sell your product, but people didn’t buy it? You may have a fantastic product, a lot of great ideas and motivation to run your business, but unfortunately, that is not always enough to succeed. This blog will review how optimizing your marketing funnel can help you overcome this dilemma!
According to Forbes, eight out of ten entrepreneurs who start businesses fail within 18 months. If you don’t want to repeat their fate as a businessman, you need to understand how to sell your product or service. To do that, you need to be able to build an effective marketing funnel.
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