Posts by Robert Jones
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
First my wallet, now my phone, are stacked with customer loyalty cards, emails, and apps. But what do customers want in loyalty schemes? The customer loyalty market is in a state of flux. While physical cards decline amidst low-contact social …..
I’m sorry to break it to you, but building personas will probably take twice as long as you think it will. Now’s the time to create accurate personas to reap the rewards from doing so. When thinking about personas, what comes …..
Predictions, trends and what to look out for in UX and CRO in the year ahead More businesses than ever are running Conversion Rate Optimisation (CRO) programmes and User Experience research are going mainstream. With CRO and UX in the …..
10 simple test ideas for your B2B website, to increase conversions and improve the user experience, through user testing User testing is the process of testing elements of a website to improve conversion, sales and revenues, as well as overall …..
Are you tapping into Customer Psychology for your marketing? Kahneman popularised System 1 and System 2 decision-making in his book, “thinking fast and slow” – but how can marketers use this Scientific theory in their marketing? Last year I was …..
Chart of the day: Original research drives traffic but marketers aren’t promoting it to its full potential. Original research produced by b2B marketers drives traffic and social shares – but are marketers making the most of their excellent research? The …..
Chart of the day: Sales and Content Marketing teams are most aligned on sharing customer questions, but least aligned on personas Shockingly, the research found that content marketers and sales professionals are least aligned on buyer personas, which would seem …..
Daunting, time-consuming and expensive. Or is it? Doing any form of research doesn’t always need to be so costly, here are five options to help you recruit participants for surveys. I’ve also produced an article on how to get B2B survey …..
Chart of the day: After Snapchats controversial redesign last year, satisfaction with the app has plummeted YouGov data suggests the app has erased two years of work in just a few months, as Snapchat’s impression score and satisfaction score has …..
The pain of finding B2B survey and user research respondents is real. Here are 6 solutions including free and paid services. Finding relevant survey respondents for market research projects can be hard and the cost can be eye watering too, particularly …..
