Posts by Robert Jones
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
Chart of the day: customers expect more personalized experiences according to businesses and that’s why they are prioritising improving CX Customer Experience (CX) improvements are being led by customers wanting more personalized experiences according to new research. Customer expectations are …..
Chart of the Day: UK adspend is at a record £22.2 billion for 2017, the eighth year of consecutive growth Adspend for 2017 was a record high following 8 years of continued growth in advertising spend. This according to the latest …..
Chart of the day: Marketers are most concerned with improving email engagement New research has found that improving email engagement, followed by increasing sales revenue as well as increasing the number of subscribers are the top priorities businesses have for …..
A Customer satisfaction survey (CSAT) allows you to measure customer experience, how much a customer would recommend your business and satisfaction with your brand There are some simple rules to follow when creating a customer satisfaction survey which gives you …..
With more businesses using Facebook Messenger for marketing, brands are also starting to take advantage of Messenger for surveys and research too I’m always on the lookout for new ways of conducting research with users and customers and one study …..
Chart of the day: Time is the biggest challenge when it comes to content marketing Marketers have revealed time and quality are their biggest content marketing challenges according to research by Clearvoice. Time, content quality and creating content were the …..
Short ethnography studies can help to create personas and improve your website user experience and usability Anyone who reads my Smart Insights blog posts will probably know by now that I try to achieve two things: Show marketers that research …..
Chart of the day: 11.1% of businesses budgets is spent on marketing activities on average Research by The CMO Survey has found that 11.1% is the average budget spent on marketing. As shown in the chart below, 11.1% on average …..
Chart of the day: Netflix is the best performing brand in terms of highest average number of comments from users on their posts and highest on post shares Scandal or no scandal Facebook is still hugely important to brands and customers, …..
Chart of the day: Unbounce reveals business consulting, travel and job training industries have the best conversion rates. The comprehensive report, which evaluates thousands of conversion rates has found the three industries with the highest conversion rates. Business consulting, whilst most …..
