Posts by Somya Mehta
Key social media trends for 2019 that every marketer needs to keep an eye out for and include in their digital marketing strategy, based on predictions from leading industry experts Social media is ever-changing. Be it new platforms, different consumption …..
‘A trusted referral influences people more than the best broadcast message’ – Mark Zuckerberg Influencer marketing has heavily been under the spotlight in the past couple of years, with the rise of social media usage by millennials trying to promote …..
“Buyers are becoming more discerning and selective in the content they decide to consume” As B2B purchases become more complex, it’s important to take a look at some of the latest B2B buyer trends in the market. Buyers are becoming …..
“Almost all members of Generation Z prefer to shop in bricks-and-mortar stores” – IBM & National Retail Federation Online sales continue to grow in importance, as shown by our compilation of ecommerce growth trends. But for many businesses, the days …..
Chart of the day: Email marketing tips to innovate your strategy When it comes to email marketing, there’s always some discussion about its relevance as a digital marketing channel, in the fast-paced world of instant messaging and social media. However, …..
Ever found yourself stuck in a dilemma while posting images on social media? A crisp shot posted on Facebook may appear to be of a terrible quality on Twitter, and that’s just two of the many different social channels out …..
Chart of the day: Facebook Users’ Privacy Concerns In the wake of global data disasters, such as the Cambridge Analytica scandal, where an individual’s online privacy has fallen at risk of being misrepresented and misused for falsely priming political agenda …..
Have you heard of Google Duplex yet? You know, the AI assistant that books appointments and makes reservations on your behalf? Just your next-door robot… As you may already be aware, Google Duplex is a new technology launched by Google at …..
Chart of the day: Benchmarks for Facebook news feed placement ads Q1 2018 Even though Facebook may have recently been on the receiving end of continuous flack and scrutiny, data shows that Facebook ads continue to do well in the …..
The field of Influencer Marketing has grown by a whopping 198% in 2017! ‘Influencer’ seems to be a recurrent buzzword in brand marketing, to raise brand awareness and increase engagement with specific segments of the user base. Many companies, albeit …..
