Digital marketing trends 2020

To succeed at digital marketing and marketing as a whole, you need to be forward-thinking. This means being aware of the next big thing, the latest advancements and all the trends that are sure to be big over the next 12 months.

In order to help you start off on the right foot with your strategy once the new year rolls around, we’ve taken a look at the digital marketing trends you need to know about in 2020.

Assessing exactly what you need to know about and how these trends are going to impact your digital marketing strategy, we’ve created comprehensive guides and blogs. All of these provide information on how to integrate the latest trends with your existing strategy.

Marketing trends

To start with, take a look at our co-founder Dr. Dave Chaffey’s breakdown of the six big 2020 marketing trends you need to get to grips with in 2020. In this blog, Dave looks at:

Lifecycle marketing
Conversational marketing
Insights-driven marketing
Marketing technology
Consumer privacy and KYC
Digital transformation and marketing transformation

Providing you with the latest research in these areas, Dave takes you through exactly why you need to pay attention to each of these marketing trends.

Social media marketing trends

We’ve also taken a look at the social media marketing trends you need to prepare for ahead of 2020, including:

The digital detox
Communities on social media
Micro and nano-influencers
Alternative platforms
Social media as customer service
The continued growth of Stories

Email marketing trends

In our email marketing trends for 2020, we’ve explored a range of things that could all impact your email marketing strategy throughout the year ahead. We’ve gathered stats and comments from industry experts covering:

Mobile email marketing
Email copy and design trends
AI
Trust in email marketing
Data-driven email marketing

Video marketing trends

We’ve gathered together some of the big video marketing trends you should keep an eye on too, including:

Video personalization
A data-first approach to video marketing
Long-form videos
360-degree videos
Integrating videos across the marketing funnel

Pay-per-click (PPC) trends

Our PPC trends blog covers everything you need to know to ensure your Google Ads strategy is optimized and ready for 2020. The blog takes a look at:

PPC automation
The impact of AI on PPC
Video advertising
Amazon paid ads
Responsive search ads

SEO and search marketing trends

Our final blog in the series covers SEO and search trends you need to be aware of. SEO is still a backbone of marketing, but it is seeing some interesting developments in 2020, such as: