B2B inbound marketing workbook

Follow the templates for the 7 key inbound marketing tasks in this workbook to create your inbound B2B marketing plan

About this Guide?

Inbound Marketing and the closely related technique of Content Marketing have now become an essential part of supporting the B2B marketing and sales funnel. We all know we should be practicing inbound marketing, we are all most likely doing it already, but you may not have a clearly defined plan from top to bottom. The aim of this workbook is to provide B2B marketers with a framework to structure your inbound and content marketing campaign plans based on a series of tasks.

Guide Structure

Step 1: Define the Opportunity: Situation, Goals and SMART Objectives
Step 2: Define Personsas, Keyphrases, Buyer Journey and Pain Points
Step 3: Content Mapping: Aligning content assets to the Sales Funnel
Step 4: Budget (link to goals and objectives worksheet)
Step 5: Create Editorial Schedule
Step 6: Promotional Plan or 'Content Distribution'
Step 7: Implementation

How will this workbook help me and my business?

Resource Details

About the author

Jill Quick

Jill Quick is a Digital Marketing Trainer and Consultant at Quick Marketing and co founder of The Coloring in Department. A candid and experienced marketer who loves to teach you not just how to “get” digital marketing in theory, but how to actually DO it.

What does the Inbound Marketing workbook cover?

The workbook is structured around a series of seven tasks or steps that are activities to work on to create and implement a B2B Inbound or Content Marketing Plan.

To make it easier for you to apply these templates, each one is worked through with an example. The example is a fictitious company “Luxury London Events”, a London based venue looking to sell its event spaces to the corporate market: meeting rooms, conferences and events. There is also a blank template for each of the 7 tasks.