Posts by Simon Swan
3rd party sites can give your content marketing a boost The industry buzz that greets Content Marketing continues at pace as the tactic that can help brands redefine their proposition and differentiate their position from the competition. Indeed it’s very …..
Is there a growing disconnect between a brand and its digital marketing strategy? Failing to adjust and implement a clearly defined digital strategy could be due to the disconnect between a brand, its purpose and the digital tactics used to …..
5 reasons to develop a Skunkworks As organisations embark on the journey to digital transformation, they may find their organisational structures limit innovation if they are more akin to a company geared to compete and survive in the industrial revolution era. …..
Growth Hacker Marketing Report by Ryan Holiday – Book Review covering 4 key areas of focus for Growth Hacking A little while back Dave Chaffey asked in a Smart Insights post, “What can businesses learn from growth hacking”. This post …..
Reviewing the Mobile ad landscape and the future of programmatic advertising Simon Swan’s Digital Marketing Essentials interview with Luke Jonas of Hatch London I caught up with Luke Jonas a specialist in programmatic advertising and performance marketing. He previously worked at …..
A new whitepaper proposes the Customer Mix as a replacement for the 7 P’s marketing mix Global eCommerce and Multichannel consultancy, Practicology have released a new paper for 2016 putting forward their case that the classic 7 P’s marketing mix needs …..
Comparing the 2014 and 2015 ranking factors research Searchmetrics, technology provider for enterprise SEO and content marketing analysis, has carved out a global business which answers the key questions asked by SEO professionals and digital marketers. Following on from their …..
Simon Swan interviews Tim Watson, founder of the email consultancy Zettasphere. Email marketing – a digital tactic that remains an important channel in any organisations digital marketing mix has come under some negative “flak” with many digital “strategists” claiming that …..
Simon Swan’s interview with Nick Eubanks on mastering keyword research To ensure the success of any digital plan requires putting the right building blocks in place to guarantee you’re developing your strategy from the ground up. In a recent blog article …..
Simon Swan’s interview with Danny Denhard, A digital marketing consultant with 13 years experience in the industry, talking about consulting and giving away some great SEO tips This interview discusses Danny’s views on how digital marketers should consider what are the …..
