Improving product pages

Module purpose

Your site’s product pages are essential for the success of your business. It is critical that your product pages convert customers by creating a streamlined and engaging experience.

This module will equip you with the skills necessary to improve existing product pages and create effective new ones.

How is the Learning Path structured?

• Objectives
• Setting goals and tracking the importance of product pages
• Product page factors you can optimize
• Review the performance of product pages
• Matching searcher intent
• Optimizing product and services pages
• Optimize page headlines and introduction copy
• Clear delivery and service messages
• Develop high-quality product information copy
• Dynamic copy
• Optimized sale or closeout pages
• Summary

Learning Objectives

• Develop an effective plan for optimizing product pages
• Create compelling copy for product pages
• Use effective design patterns that are likely to increase conversions