Learning Paths

Review and improve titles and meta descriptions

Learn how to optimize titles and meta descriptions to improve search ranking

Module purpose

Every page of your website is an asset you can use to help your business rank higher in search engine results pages.

Two key factors that will help in this on-page optimization are page titles and meta descriptions.

We explain the best practices in this module.

How is the Learning Path structured?

Objectives
Titles and meta descriptions
Why user-focused meta descriptions and titles matter
Creating relevant title tags
Create descriptive titles
Why meta descriptions matter
How to write powerful meta descriptions
Where to include original meta descriptions
Approach to testing page titles and meta descriptions
Optimizing no-click searches
Summary

Learning Objectives

Review current titles and meta descriptions
Develop and implement improved titles and meta descriptions

Business membership badge icon

Any Paid Membership is required

Toolkit illustration

This module is in the Search Engine Optimization (SEO) Learning Path

View Learning Path

Membership options include access to Learning Paths and much more.

Membership Options Already an Learner/Starter/Pro member?
Login here

What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

Learning Path checklist illustration

Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

Learning Path video illustration

Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

Learning Path worksheet illustration

Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.