Learning Paths

Overview of on-page optimization

Learn the key on-page elements and ranking factors to improve rankings and enhance the user experience

Module purpose

On-page optimization ensures that all the appropriate signposts are used to aid discoverability of your website by the search engines.

On-page optimization is a foundational task in your natural search marketing plan. Each page of your website is an asset you can use to help your business rank higher in the search engines. On-page optimization involves applying a simple set of guidelines to ensure every page on your website is working hard for you.

Use our on-page SEO and copywriting template to improve the approach across a team.

How is the Learning Path structured?

Objectives
What is on-page optimization?
Why on-page optimization is important
The key elements of on-page SEO
Summary

Learning Objectives

Effectively review web pages for opportunities for optimization

Business membership badge icon

Any Paid Membership is required

Toolkit illustration

This module is in the Search Engine Optimization (SEO) Learning Path

View Learning Path

Membership options include access to Learning Paths and much more.

Membership Options Already an Learner/Starter/Pro member?
Login here

What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

Learning Path checklist illustration

Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

Learning Path video illustration

Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

Learning Path worksheet illustration

Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.