Learning Paths

Review and improve international search effectiveness

Understand the options and best practices for ranking local-language content in different countries.

Module purpose

If your business is already international, it’s likely that you have your site set up to target different users in different countries with local content. It’s important to know how to review how traffic and conversions vary by country.

In this module, you will learn the principles of reviewing international search effectiveness and SEO behaviour for your site and the options available to serve the most relevant localized country-specific content to users in different countries.

How is the Learning Path structured?

Objectives
International search effectiveness
Why international search is important
How international SEO differs from regular SEO
International keyword research
Challenges of international SEO
Giving hints to search engines
The relevance of SEO for international audiences
Summary

Learning Objectives

Review your international search effectiveness
Know the main techniques available to target localized content for different countries

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This module is in the Search Engine Optimization (SEO) Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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