Learning Paths

Review the relevance of Google AMP (Accelerated Mobile Pages)

Learn about the potential and limitations of this Google-endorsed specification for rapidly serving mobile pages

Module purpose

Accelerated Mobile Page, or AMP for short, was a project from Google and Twitter designed to make really fast mobile pages. AMP can be considered a stripped-down form of HTML for mobile.

AMP pages benefit from faster load times due to less data transfer and rendering, which can give rise to better conversion, so it’s worthwhile considering this approach in some sectors, like publishing or retail where AMP is most widely used.

How is the Learning Path structured?

Objectives
What is the purpose of AMP?
How to implement AMP
Why choose AMP optimization?
AMP reporting
Reporting on AMP pages using Google Analytics
Summary

Learning Objectives

Explain the benefits and disadvantages of AMPs
Review and correct errors on AMP pages using Google Search Console

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This module is in the Search Engine Optimization (SEO) Learning Path

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A modern training solution to help businesses grow through marketing

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Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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