Learning Paths

Benchmark SEO Competitiveness

Learn about the competitor analysis tools for organic search

Module purpose

Competitor research is a core part of optimization and involves analyzing third-party websites that rank well for target keyphrases.

In this module, we’ll introduce some of the benchmarking tools we recommend.

How is the Learning Path structured?

Objectives
Competitor research
Why competitor research is important
Creating a competitor matrix
The main benchmarking tools
Summary

Learning Objectives

Explain different KPIs that can be used for a competitive SEO benchmark
List the main competitive benchmarking tools for SEO
Create a competitor benchmarking table for SEO

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This module is in the Search Engine Optimization (SEO) Learning Path

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