Create an effective e-newsletter

Learn how to review your use of e-newsletters for communications. You can use the recommendations to launch a new newsletter or make improvements to existing newsletters

Module purpose

E-newsletters are one of the most popular and enduring forms of email marketing. They can be used in all sectors to meet your communications goals.

In this module, we explore how effective e-newsletters, like all good newsletters, inform and entertain their audience with each send, while also featuring related products to encourage sales.

How is the Learning Path structured?

Objectives
What are e-newsletters?
Setting goals and measuring your e-newsletter
Audience and targeting
Proposition and encouraging sign-up
Layout and structure
Frequency and timing
Dos and don’ts
Summary

Learning Objectives

Set communications goals and define an editorial schedule for an e-newsletter
Review the content and creative elements needed for an effective e-newsletter

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This module is in the Email Marketing and Automation Learning Path

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