Learning Paths

Online copywriting essentials

Learn how to create engaging, persuasive content relevant to your audience for use in all online formats

Module purpose

Quality online copy is important, whether it’s for web pages, email, or blogs. Your content needs to be engaging, persuasive, and clear.

How is the Learning Path structured?

Objectives
Understanding your audience
How to write engaging titles and headers
Structure your messaging appropriately
What is good body copy and why is it important?
Balancing credibility and credentials
Writing persuasive copy
Using fixing points
Timeless formulas
Power words
Body copy for landing pages
Avoid common mistakes
Summary

Learning Objectives

Explain the key elements that improve online copywriting
Structure your messaging so that you say the right things at the right time
Harness emotional drivers to turn customer need into customer desire

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This module is in the Content Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.