Making your marketing campaign run successfully can be a challenging task. However, following modern trends in advertising and applying the appropriate graphic design resources could help make it easier.
To make a campaign successful, it is important to take into consideration various factors. You need to think about the different ways of presenting unique features of the product or service you want to sell. You should also not forget about offering and presenting special offers or discounts that will encourage customers to convert.
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There is a whole host of instruments and resources that can be helpful in achieving your marketing goals. For instance, you may promote your business via a website or social media, using advertising banners, email-automation, and other means. They can be effective at increasing both engagement and conversion, but only if you get the messaging and presentation right.
In this article, I will focus on two points of any marketing strategy, in particular, website and social media promotion. With around 3.484 billion people using social media it is one of the most effective ways to promote a brand next to a website.
Let us start with website promotion.
First of all, you need an attractive and functional website. Creating one is not as difficult as it might seem at first as it may seem at first, especially if you follow a step-by-step process.
Your website needs to include all the necessary information about your company, products/services, special offers, etc. However, it also needs to present all of this in an engaging, attractive and interesting way, which is where graphics come in.
There is a huge variety of graphic design resources that may be useful for achieving this. Here are a few of them.
A proper icon bundle will help you make your website more appealing to customers and prospects. On the one hand, icons can be used to highlight key information on the page, making the content more readable. On the other hand, they offer an opportunity to stand out from the crowd and differentiate yourself from competitors.
For instance, let us take a look at the Jumbo Flat-Glyph Icons Pack Iconset Template.
It consists of 3,000 icons, including 1,500 flat ones and 1,500 glyph ones. They are stylish and will integrate into the design of most website perfectly.
If you are looking for more icons for a website, it's worth looking at The Noun Project. This resource is a treasure trove of curated icons and includes around two million items.
If you're a B2B company, the Business and Startup Iconset Template. includes all the icons you could possibly need.
Pop-up advertisements are an important part of any marketing strategy. Their aim is not only to advertise products/services but to also increase conversion. If the pop-up is creative, it will grab your visitors’ attention, encouraging them to take a certain action.
Creating smart, stylish and engaging pop-ups doesn't have to be difficult, especially when using the appropriate resources available for help. One great resource option is JetPopup Plugin, which allows you to build pop-ups with any layout.
One more powerful resource to build impressive pop-ups that hit the target is Popup Builder.
Text on your site provides people with a lot of information, including the main characteristics of your product or service. However, not all of the customers want to read long descriptions when they come to your website. Sometimes, it is better to use illustrations and images to highlight, especially as many people are visual learners.
Information presented by images is grasped easier and faster. Moreover, visitors are able to judge quicker whether the product or the service is what they're looking for. In this case, there is a high probability that they will stay longer on the website and click through to other areas.
Create graphics that put this information across take time to create, as well as your own graphic designer. However, if you don't have the time, budget or skills required to do this, there are resources that can help.
Freepik offers you different kinds of content, including illustrations, courses and tutorials.
Banner advertisements are considered to be one of the leading forms of promoting goods online. They generate a flow of leads and then convert them into real clients. As such, they are used a lot, so you need to consider how to make your banners more engaging. One way to do this is to step away from simple image or text banners and opt for designs that make use of animation. Moving images will improve the chances that your information gets noticed.
Animated banners help make your website more dynamic and memorable, which is important as the average user visits less than 100 sites each month. They also make it possible to deliver more than one message at once, ultimately allowing you to kill two birds with one stone.
Luckily, there is a wonderful and reliable resource to help make the process of creating animated banners much easier.
Multipurpose Banner (MU004) is an HTML5 Animated Ad Template that can be used to make banners for any type of business. You change the background image, customize it in accordance with your requirements and your animated banner is ready.
We have discussed several resources that can be applied to your website to make it a more effective advertising medium. Now let us move on and consider the role of social media in the marketing strategy.
Social media is a powerful marketing tool with 70% of marketers using social networks to increase brand awareness. Social platforms have ultimately become an effective means of promoting various products and services, driving traffic to your site.
Creating a personal profile or a business page on social networks is not difficult. However, making it a means of advertising can be a challenge. It is necessary to think about the content you post, as well as about its format and design. This is why it is worth creating a collection of social media templates to use.
Social media templates have generally been designed for a particular target audience. You can also find ones that come with a universal design that is suitable for several different purposes. More importantly, they are compatible with mobile devices.
So, what should you do to make social media an efficient platform for advertising your brand?
There are various methods to increase your follower numbers on social media. One of them is to share interesting and informative posts every day. This doesn't just mean writing snappy statuses, you also need to consider the visual components included in your social media updates. The images you use alongside text play a significant role in attracting people's attention.
While you can use pictures from stock image websites, these often get overlooked as there are so many being shared on social platforms. This is why it is advisable to create original images.
One way to do this is using the cross-platform graphic design service Canva. Having registered with it, you get access to the built-in library of templates, stock photos, illustrations, and fonts.
Both average users and digital marketing professionals can easily use Canva for various projects. You can design social media graphics, presentations and unique images for publications online, as well as layouts for printed products.
Depending on your type of business, you may find that posts that make use of quotes get a lot of engagement. People are often attracted to quote posts, especially if they reflect something that happens in their life. Quotes can be famous, serious, testimonials or even humorous, depending on your target audience.
To create attractive quote images for social media, you can use the Social Media Quote Pack, which includes over 1,000 unique quote designs.
Infographics have become an inseparable part of any content marketing strategy. As a type of visual content, they play a significant role in attracting people to your brand and informing them of something about your industry. They are also highly shareable on social media.
There are a number of diverse efficient online tools that can be used to create infographics. Venngage is one of them.
This tool allows you to make unique content for websites and social media, as well. There you may find both ready-made templates to add your content and build your own samples to impress the audience.
Instagram is considered to be one of the best networks to build and promote your personal brand. It can be done not only by regular posts but also by communicating with your audience via Stories. The platform is more relaxed than others, allowing you to share some information about your brand but also show the people behind the brand, creating a strong connection with your followers. It gets you closer to people and contributes to winning their trust.
One of the resources that can be useful to improve your Instagram marketing is an Animated Instagram stories template.
This gives you an opportunity to share stylish and on-brand animated stories, which are highly effective at engaging your audience.
If you want to design Instagram stories yourself, you may want to look at Bannersnack.
We have discussed the modern trends that should be taken into consideration while planning website and social media promotion. As you can see, there is a variety of graphic design resources that may be used to make any marketing campaign more efficient.
These resources are provided to anyone who is engaged in advertising different goods or services. Some of them are free of charge, so you can trial them, and some have pro accounts offering more tools. It is worth taking a look at a number of different resources and trialing what they offer in order to see what best suits your needs.
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