Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
2015 marketing trends lists: Big, safe but dangerous – Don’t let lists limit your thinking! We’re nearing the end of the 2015 prediction window, where there is the annual glut of big, vague and safe lists of trends we love …..
Perhaps it’s customer engagement There’s a huge irony in marketing now – I feel – one that ignores understood, proven mantras of direct, or one-to-one, marketing stretching back decades. “Your future prospects resemble your best customers, and that’s the place …..
How do you build long-term relationships with customers using digital media? “Open conversations generate loyalty, sales and most of all, learning… for both sides”. Seth Godin Achieving engagement with a customer or fan base is not so much about tactics such …..
Examples of rich, long-form, long-haul, brand-led content that don’t add to the noise Let’s face it, success in marketing generally is difficult. In digital channels we can only see this getting harder and harder. In fact research this week by EMC …..
Why and how marketers must respond to the decline in organic reach There are many articles talking about the demise of Facebook, articles like this on Forbes discussing the decline of organic rearch. Other research suggests growth in users is strong, albeit …..
Ideas on making your marketing campaigns more effective As the take-up of smartphones continues to grow with 61% of adults now using one – it’s changing the marketing landscape at an incredible rate. Ofcom’s new Communications Market Report offers great …..
Is Content Marketing Headed for a Tech Revolution? Are you ready for the fourth wave of content marketing? According to Scott Brinker: “the fourth wave of content marketing, now emerging, is the proliferation of interactive content with responsive web marketing …..
Get in the game – don’t get stuck on the sideline More than a third (35%) of senior marketing professionals believe that digital marketing will account for more than 50% of marketing spend by 2019, according to a new report from Accenture. …..
Integrating online marketing into marketing communications is the key to success & longevity The head of the world’s largest PR firm, Edelman, declared recently that the marketing industry has its business backward. That marketing has a “short-term and broken model”. …..
Alignment vs Impact: Why businesses must get a grip of digital Managers of digital transformation initiatives should ask where does digital strategies ‘sit’ compared with more general business and marketing strategies – where does leadership of the digital agenda actual come …..
