Having already looked at top priorities in organizations, marketing and sales priorities and challenges, it is now time to address whether above all else marketers feel marketing is effective.
Seems ridiculous to think that marketers think marketing is not effective. Almost a whopping 4 in 10 (39%) of respondents believe that their organization's marketing strategy is not effective. This might be due to them not using and utilizing the correct marketing model that suits their business objectives and goals. You also need to integrate a variety of platforms to gain a wider audience reach, using just one model might not be effective.
One respondent commented:
The most disruptive force to affect my job in the next 3-5 years is the lack of research my company does when it comes to marketing strategies
Asking whether they thought their marketing strategy is effective based on approaches, those that focus on inbound marketing were more likely to say it was effective (68%) than those who focus their attention on outbound marketing (32%).
Most companies may not know where to start. But, at Smart Insights we believe that marketing models are an important part of your marketing strategy and powerful 'mind tools'. Using a model helps build a strategic approach and improve your digital marketing efforts - if it's the right one.
Make sure you're using the right model for your business or you too will think your marketing is ineffective.
Audit models include:
Planning models include:
Strategy models
If you find yourself, or your organization, believing your marketing strategy is ineffective, why not take a look at our Digital Marketing Models guide, which outlines the key marketing models to help you plan and structure your digital marketing
By Carolanne Mangles
Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.
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