Posts by Simon Swan
Examples of creating powerful online value propositions Today’s customers are experiencing an information avalanche with social requests, blog posts, real-time updates, news outbreaks etc fuelled by companies eager for our attention. Using digital channels to interact with their audience but …..
Simon Swan interviews David Edmunson-Bird about teaching Digital Marketing in Higher Education In this interview Simon Swan talked to David Edmunson-Bird about the opportunities and challenges of teaching Digital Marketing in Higher Education. David, AKA @Groovegenerator, is a Principal Lecturer in Digital Marketing and Enterprise and Associate …..
An interview with Ann Holman discussing approaches for encouraging change The Managing Digital Marketing 2015 research from Smart Insights showed that many businesses are planning a programme to manage digital transformation. Around a third of businesses are planning a transformation programme, with another third of …..
Simon Swan’s interview with Andrew Nicholson, Founder of the-Guku showing how behavioural economics influences customer online purchases and growing demand for Data? Andrew is the founder of the-Guku, a digital marketing consultancy specialising in behavioural economics and the relationship this plays in influencing …..
Does your digital brand really stand out from the competition? Have you really considered the extent to which your online brand proposition provides something compelling to your audience on an ongoing basis? With the rapid acceleration in new technologies and channels …..
Examples of developing your brand in 2015 by building your Digital Knowledge Centre SEO technology provider, Searchmetrics, recently released a white paper: SEO Rank Correlations and Ranking Factors 2014 – Google U.S., evaluating factors impacting organic search results and an analysis …..
Inbound marketing success requires digital channel integration As referenced in the book, Inbound Marketing and SEO, Inbound Marketing is defined as an organisation gaining the privilege to deliver anticipated, personal and timely content to people who actually want to receive …..
Planning a mobile marketing strategy ‘The year of mobile’ has been quoted many times over the past 5 or even 10 years as organisations tentatively decide if this will be the year to invest in their mobile proposition. A recent …..
A case study of how Ford have embraced digital and social media The digital landscape for the majority of sectors has witnessed a meteoric rise in the number brands. These brands come in all sizes and shapes – On one …..
A book review of Age of Context: Mobile, Sensors, Data and the Future of Privacy by Robert Scoble and Shel Israel This book provides a summary of current thinking in providing effective customer experiences to support commercial goals. It’s not …..
