Posts by James Story
James Story has worked in the world of digital marketing since 2014 as a content and online PR executive. Specialising in content creation, he has been part of award-nominated projects and instrumental in the creation of content hubs. With a passion for the written word and an eye for detail, he is currently the Senior Content Manager for Lead Tech, a financial lead generation company providing high-quality leads for financial advisers and financial advice firms. You can connect with James on LinkedIn
Chart of the Day: Public are largely unfamiliar with purchasing through chatbots Chatbots are a viable option for companies who want to be ever-accessible to their customers. Able to help with common problems such as late deliveries or changing profile …..
Chart of the Day: Innovation and market expansion take backseats to refining existing products and services Research from The CMO Survey shows that American CMOs are heavily focussed on their own markets, rather than broadening into new ones. Asking over …..
Chart of the Day: Just 30% of marketers have completed a full audit of their data-collecting methods Data protection is hardly brand new, but new EU law and news of data breaches from the social media giants Facebook meant that …..
Chart of the Day: Digital offers can help drive shopping and brand engagement Email campaigns are a great asset to generate traffic to your website and keep your customers informed about your latest offers. However, research from Adobe has revealed …..
Chart of the Day: Work-related customers are rarely having their questions answered 84% of B2B customers don’t expect to hear back from companies when they have a purchase-related question. Not a third. Not half. 84%. This research has been revealed …..
Chart of the Day: Almost half of content writers struggle to balance creativity with technical skill 47% of content writers say their biggest challenge is finding the balance between creativity and search optimization in their content. That’s the heart of …..
Chart of the Day: A third of marketers report open rates of 10% or less Email marketing is an effective way for you to build brand awareness, communicate with your customers, and generate revenue. However, when your email address list …..
Chart of the Day: ‘Accurate and informative’ are most important aspects of online content Everyone is always asking ‘what does good content look like?’ Turns out, people don’t mind what it looks like, so long as it’s accurate. A survey …..
Chart of the Day: Having the right talent is the most important factor for organizational growth As marketing technology evolves and more of its tasks are automated, it is only natural for people to fear that the tech they use …..
Chart of the Day: Young people are leaving Facebook and Twitter behind in favour of Snapchat and Instagram Bo Burnham is an American comedian about to release his first film, Eighth Grade, about an eighth-grader called Kayla finishing up her …..
