For Facebook company pages, Tabs or Views have always been one of the most important ways to engage an audience more deeply. This can be through a Gated Like page (example); competitions encouraging Email or loyalty club opt-in (example) or games to name but three.
New data from Facebook analytics company Pagelever has shown the impact of the time line since it was introduced on 30th March this year. It also gives a useful benchmark for the level of engagement you should be getting:
The analysis is based on data across 500+ pages that had over 10,000+ fans.
The key insights from this report are:
Pinning your View to the top left can also help generate awareness of what is in your tabs as in this example:
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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