Posts by Annmarie Hanlon
Annmarie Hanlon PhD is an academic and practitioner in strategic digital marketing and the application of social media for business. Dr Hanlon has expertise in the strategic application of social media for business and the move from digitization, to digitalization and digital transformation for business. Her expertise spans consumer touch points, online customer service, the use of reviews, the role of influencers, online engagement and digital content. You can follow her update on Twitter https://twitter.com/annmariehanlon
Use Hofacker’s 5 states of information processing to understand how your web copy communicates with your intended audience Professor Charles Hofacker originally created the 5 stages of information processing in his book ‘Internet Marketing’ originally published in 2000. It was …..
Use the 6Cs of online customer motivation to help you structure your website’s conversion funnel The 6Cs of motivation is a recognised tool used in higher education and looks at ways to improve classroom motivation and student participation. In 2004 …..
Introducing Lauterborn’s 4Cs – a variant on the 4Ps Planning models can be useful ways to structure your thinking when creating marketing plans. They can bring clarity to opaque problems and help you build and effective plan. Because of this …..
Introducing the 10 C’s of Marketing for the modern economy Marketing models, whether traditional or digital, are useful frameworks to focus planning and strong mechanisms to enable organisations to develop robust marketing plans that stand the test of time. Some …..
A report from the 9th International AAAI Conference on Web and Social Media (ICWSM), Oxford, Spring 2015 Over four days in Oxford, the 9th International AAAI Conference on Web and Social Media (ICWSM) took place, at the Mathematical Institute. The event …..
3 actions to kickstart Digital Transformation Take a deep breath, you’ve managed to get the senior team to commit to a digital project and your digital transformation journey has started. The next stage requires a sprint! A big leap forward to catch up …..
Digital change management and getting buy-in for digital marketing transformation One of the key aspects of evolving a traditional company into a digital company is getting buy-in. One of the challenges is that digital simply isn’t understood. Some Chief Executives …..
A review of the Academy of Marketing 2014 Conference The 2014 Academy of Marketing Conference took place in July in sunny Bournemouth on the south coast of the UK. Over 370 marketing educators from across the world gathered to share …..
Using the Diffusion of Innovation (DOI) to engage with different types of buyers when new products are launched What is The Diffusion of Innovation? This model helps a business to understand how a buyer adopts and engages with new products or …..
Marketing planning can be a long process. With the different steps involved, one area can often hold up another. This template is a quick way to get started as we know that companies that have a plan succeed better and …..
