Posts by Carolanne Mangles
Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.
Having a poorly optimized landing page can turn down visitors’ eagerness to find out more about your product Landing pages are the place where an interested visitor turns into a lead and you need to design it very carefully. Many …..
Is Google’s AI and Machine Learning intelligent enough to deliver Smart Campaigns that gain results? Did you manage to watch Google’s Marketing Live Keynote speech? The Smart Insights office had some mixed opinions about Google’s “new products” and whether or not, …..
Build your own CrUX dashboard on Google Data Studio to see visual stats on origin performance After the latest announcement of changes to Google Ads, the introduction of responsive ads, better video and YouTube advertising, cross-device reporting functionality, and the …..
Chart of the Day: What do Marketers want from AI? AI and Machine Learning is not just for the biggest of companies with a large budget – yet many SMEs still think so. There are various ways of adding AI …..
The average CPC paid by Google search advertisers for keywords that included their own brand name rose 30% Y/Y in Q2 2018 whilst desktop organic search visits fell 5% Benchmarking company performance against goals and competitors is vital in understanding your …..
Chart of the Day: How do your Adwords campaigns compare? Do you know what a top-performing AdWords campaign looks like? The new Paid Search Benchmark 2018 report by Adthena is a useful compilation of ad spend and performance, cost and competition …..
Improve your skills to become a ‘T-shaped Marketer’ via these free online courses and tutorials When we look at where to focus our free blog content at Smart Insights, our main aim or filter we use is that the content …..
Take our short poll to share which skill you need to improve most within the year This month we’re focusing our content on Digital Marketing skills and careers development. As a marketing advice site, we’re always creating new resources to …..
See the latest email marketing and automation statistics to help benchmark your current performance and plan improvements We’ve recently updated our State of email marketing report, Email Marketing and Marketing Automation Excellence report 2018, in partnership with GetResponse. This year’s …..
How National Geographic engage 350 million combined global followers via storytelling content marketing on social media Personally, I follow National Geographic across all social platforms – preferring the visual platforms like Instagram, Pinterest, and Facebook – and for many years …..
