A question I have been asked when I work with agencies to grow their digital marketing services is ‘how can we benchmark our approach to growing our digital services?’ It all comes down to your marketing agency capabilities, and how you manage digital transformation in your business.
To answer that I have used the excellent benchmark framework that Smart Insights has used for other areas.
Agency B2B digital marketing plan example
Put your agency at the forefront of clients' minds and become a thought leader in your market with our example digital marketing plan. Simply edit the information to your agency's goals and KPIs!
Access the Agency B2B digital marketing plan example
These one-page templates let you quickly review where you are on a five-point scale (from laggard to market-leading). You can spot gaps in your approach to transformation and your capabilities.
I divided this particular benchmark matrix into two areas for you to compare and contrast your marketing agency capabilities:
The specific digital services you might offer (from site design and build to SEO to social media community management etc.) will be determined by you, your business goals and the audits/research and planning you’ll carry out.
The capability transformation matrix comes from the model developed by CMMI and has been used globally by businesses over the past 25 years.
| Transformation area | Existing Agency toolkit resource |
|---|---|
| A. Planning digital marketing services | 1. The capabilities benchmarking matrix accompanying this blog post. 2. You may also want to use the BCG matrix to triangulate your thinking if you already offer some digital services. |
| B. Value Proposition | 1. Start with this post and accompanying video. 2. The complete our Digital Transformation Learning Path module define digital value proposition. |
| C. Existing client growth | Access the Agency account growth planning template within the Agency Growth Toolkit for more client growth resources. |
| D. New Business Framework | Access the Marketing an agency for new business template within the Agency Growth Toolkit for more framework resources. |
| E. Pricing & Estimating | Access the Digital marketing budgeting and costing approaches spreadsheet within the Agency Growth Toolkit for more pricing resources. |
| F. Process & workflow | See an overview of guides and resources linked to managing digital marketing services. |
| G. Teams / resources | Understand the potential roles you may need to offer digital marketing services. |
Looking for a marketing plan template to create a strategy that puts your agency at the forefront of clients' minds? We've got integrated marketing strategy and planning tools to support you in transforming your agency to become a thought leader in your market, through an integrated, data-driven approach to your customer touchpoints. Find out more.
Agency B2B digital marketing plan example
Put your agency at the forefront of clients' minds and become a thought leader in your market with our example digital marketing plan. Simply edit the information to your agency's goals and KPIs!
Access the Agency B2B digital marketing plan example
By Mark Kelly
Mark Kelly is a digital marketing and agency growth consultant working with agencies and their client brands. He can be found at Mark Kelly Consultancy. You can follow him on Twitter or connect on LinkedIn.
This blog post has been tagged with:
Agency growthAgency MarketingDigital marketing agencyDigital Marketing Capability AssessmentDigital transformationTransforming businessesTurbocharge your results with this toolkit containing 16 resources
The Agency Growth And Management toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
What do marketers need to know and do? Exciting times for marketers who enjoy following how digital platforms evolve… It feels like 2008, as I said in my first post on Threads… Since I’ll be talking about it, amongst other …..
Before you try to whisk away your problems with software, try these agency project management methods to maximize productivity and improve client relationships If you’re an agency professional and you feel like you’re constantly scrambling, you’re not alone. Once upon …..
Using different insights tools to build an understanding of the opportunities for an agency to create value for a client In a previous article, I defined and explained the need for marketing agencies and consultants to develop a robust Discovery …..
