Posts by Mark Kelly
Mark Kelly is a digital marketing and agency growth consultant working with agencies and their client brands. He can be found at Mark Kelly Consultancy. You can follow him on Twitter or connect on LinkedIn.
Don’t leave account growth to chance, there’s a better approach We’re launching a new guide for agencies next week, in which I discuss my suggested approach to agency growth. The emphasis is very much on ‘planned’. To the point where …..
A checklist of issues aimed at improving your new business marketing processes and techniques If you are a big, established agency then you may well run a finely tuned new business or demand generation machine already. If you are a …..
5 essential sections for a great agency proposal template First things first: a proposal isn’t a pitch. A proposal is usually used as the first stage of a wider pitch process to filter down a field of agencies. I’m focusing here …..
When your agency gets big enough you’ll have to think seriously about account handling Maybe a surprising question (especially to those account managers or handlers reading this post) but it is a question that comes up fairly regularly from owners …..
Don’t let BAU get in the way – make the time to plan for account growth New business is the lifeblood of every agency, or so the saying goes. But, at the same time, the equally well-known adage is that …..
7 steps to a better project estimate brief and costing Whether you use spreadsheets or an automated / integrated marketing project management service platform, the important thing is to get your estimating discipline right from the start. Whether you’re developing an …..
8 techniques to choose the right marketing agencies to pitch to you This article supports the Smart Insights agency selection template. The template helps businesses with the next step in the process, which is using a scorecard to help you choose the …..
Recommendations on time management platforms for marketing agencies or in-house marketing teams In another post I reviewed alternative agency costing models and suggested how simple budgets and quotes for marketing projects can be prepared using a spreadsheet. Larger agencies will …..
5 tips to help create the perfect web design brief Writing the perfect brief may not be a wholly realistic goal, but you can go a long way to ensuring the success of your new (or refreshed) website by aiming …..
