Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
The RACE Framework and PASTA model are complementary models for your marketing communications plan, one is strategic and one is operational, get started today to win more customers Commercial as well as non-profit organizations, routinely confront these typical questions about …..
A quick guide to different types of advertising for different purposes This article explores different types of advertising online. Which ones are effective? Which among them actually help businesses reach their bottom line and business goals? In Digital Marketing: Integrating …..
How to utilise QR codes for a better marketing strategy that reaches, engages and converts your audience In the introduction of better and faster technology, people are now using their devices more than ever. It’s all about accessing everything in …..
9 pointers for strategic marketers to implement and benefit from cross-channel marketing What is cross-channel marketing? Cross-channel marketing is a customer-focused digital marketing technique used by marketers globally to provide an integrated experience across all paid, owned, earned media, and …..
Working from home does require a certain approach to be effective, but if you get it right, you can build an effective remote marketing team With more of us working from home than ever before, use these top tips to …..
A simple process for weighting your content prioritization The rise of always-on content marketing has led to a content tsunami, making cut-through more difficult, so teams need tools and approaches to balance their content priorities. In this post, I’ll share …..
Strategic analysis of an organization is an essential factor when it comes to formulating a plan for the smoother working of your company Strategic analysis refers to the process of researching an organization and its working environment to formulate a …..
Marketers can use qualitative analytics to investigate the real reasons for falling conversion rates The problem with the analytics methods we use today is that they show you WHAT is happening on your website/ in your app, but not WHY …..
Chinese social media is way ahead of the rest of the world when it comes to integrating customer experience in the funnel The constant supply of new innovations in Chinese social media has not stopped in 2021. Many Chinese social …..
The Silicon Valley Unicorn. When a platform that isn’t even out of beta has a valuation of a Billion dollars, as marketers we need to take note right? Absolutely In May 2020 shortly after the world was thrown into disarray …..
