How to use ChatGPT for marketing
Discover opportunities to use ChatGPT and other GenAI tools in your marketing, including practical examples of how to get started
Module purpose
In this module, you will learn about the opportunities to use ChatGPT and other Generative AI (GenAI tools) in your marketing. We’ll cover the pros and cons of the technology, give practical examples of how to get started and examples of supporting tools.
How is the Learning Path structured?
- Objectives
- Opportunities for using ChatGPT
- What is ChatGPT?
- Examples of how businesses are using ChatGPT
- Understanding ChatGPT’s many options
- Testing ChatGPT
- Pros and Cons of ChatGPT
- How can I use ChatGPT for marketing?
- Email prompt examples
- Recommended ChatGPT tools
- Summary
Learning Objectives
- Understand how ChatGPT works and the many options available
- Identify the pros and cons of ChatGPT
- Understand how you can use it for marketing and copywriting