Learning Paths

How to use ChatGPT for marketing

Discover opportunities to use ChatGPT and other GenAI tools in your marketing, including practical examples of how to get started

Module purpose

In this module, you will learn about the opportunities to use ChatGPT and other Generative AI (GenAI tools) in your marketing. We’ll cover the pros and cons of the technology, give practical examples of how to get started and examples of supporting tools.

How is the Learning Path structured?

  • Objectives
  • Opportunities for using ChatGPT
  • What is ChatGPT?
  • Examples of how businesses are using ChatGPT
  • Understanding ChatGPT’s many options
  • Testing ChatGPT
  • Pros and Cons of ChatGPT
  • How can I use ChatGPT for marketing?
  • Email prompt examples
  • Recommended ChatGPT tools
  • Summary

Learning Objectives

  • Understand how ChatGPT works and the many options available
  • Identify the pros and cons of ChatGPT
  • Understand how you can use it for marketing and copywriting

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This module is in the AI for Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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