Masterclass

Masterclass Library

Never miss a Masterclass again with our dedicated learning library, exclusively for our Business Professional Members.

How will this Masterclass Library help me and my business?

In May 2022 we launched a new benefit in the form of a quarterly Masterclass to say thank you to our Business Professional Members. Each quarter we host an in-depth webinar on a popular, requested topic by an expert speaker. Our most regular speaker - Dr. Dave Chaffey - is co-founder of Smart Insights, recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide to have helped shape the future of marketing, and author of 5 bestselling marketing books.  

Use this library to catch up on Masterclasses you’ve missed, or to rewatch previous sessions to refresh your memory and improve your digital marketing skill set. You can also test your understanding with the short skills tests included in each module. 

Not a Business Professional member yet? Enquire now for access to our entire Masterclass library.

How is it structured?

We’ve built the Masterclass Library using our Learning Path structure to help you make the most of each session and your learning. 

For each Masterclass we host, we’ll create a bespoke module on that topic containing the webinar video, useful learnings and a quiz to test your knowledge. 

Every time we host another Masterclass, we will add it to the Masterclass Library so keep coming back to make sure you don’t miss anything! We will group sessions together by content themes to make it easier to find useful guidance and advice.

The Library is separated into these topics and modules:

Topic 1: Content Marketing

  • Masterclass: Growing your business with content marketing optimization

Topic 2: Customer Data and Analytics

  • Masterclass: Using Google Analytics 4 to improve marketing effectiveness

Topic 3: Digital Marketing Strategy

  • Masterclass: Integrated digital marketing strategy and planning

Topic 4: Marketing Planning

  • Masterclass: Effective marketing planning with a SME business perspective (B2B)

Topic 5: Search Engine Optimization (SEO)

  • Masterclass: Organic Search: A data-driven approach to SEO

Topic 6: Technology Innovation

  • Masterclass: Using AI and ChatGPT for Marketing

Topic 7: Always-On Marketing

  • Masterclass: Smarter Always-on Marketing - Building your Marketing Engine
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Membership options include access to Learning Paths and much more.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

Explore the modules in this Learning Path

Our Learning Paths cover a vast range of marketing topics, channels and techniques. No matter what you're looking to learn, we have actionable advice and training for you.

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