Digital marketing strategy - Smart Insights https://www.smartinsights.com/archive/digital-marketing-strategy/ Digital Marketing > The Marketing Strategy Blog Fri, 14 Jun 2024 10:42:44 +0000 en-US hourly 1 RACE digital marketing strategy example https://www.smartinsights.com/digital-marketing-strategy/race-digital-marketing-strategy-example/ Fri, 14 Jun 2024 10:41:01 +0000 https://www.smartinsights.com/?p=168924 An example of how to structure a digital marketing strategy plus examples from other sectors We launched Smart Insights in 2010, to help marketers develop digital marketing strategies, since we saw that many businesses faced the challenge of where to …..

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]]> How to create a marketing campaign plan with ChatGPT [4 steps] https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-marketing-campaign-plan-with-chatgpt/ Thu, 13 Jun 2024 14:05:00 +0000 https://www.smartinsights.com/?p=168884 Prompt AI-generated campaign insights on marketing strategy, optimization, audience analysis, and performance metrics We all know that feeling of staring at a blank screen. Maybe you have an idea but you don't know how to articulate it. Or maybe you're …..

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]]> How best to learn marketing skills for strategy https://www.smartinsights.com/marketing-skills-development/how-best-to-learn-marketing-skills/ Fri, 31 May 2024 14:33:55 +0000 https://www.smartinsights.com/?p=167869 Our recommended process and tools to help you grow your marketing career with strategic skill development As marketers, we understand how challenging it can be to keep all your plates spinning. You’re trying to manage your day job, while staying …..

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]]> How to use Standard Operating Procedures (SOPs) for marketing https://www.smartinsights.com/digital-marketing-strategy/how-to-use-standard-operating-procedures-sops-for-marketing/ Thu, 02 May 2024 09:35:04 +0000 https://www.smartinsights.com/?p=168685 Do you, or does your organization, use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more …..

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]]> Creating an integrated marketing strategy with the RACE Framework https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/planning-an-integrated-marketing-strategy/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/planning-an-integrated-marketing-strategy/#comments Tue, 23 Apr 2024 13:00:07 +0000 http://www.smartinsights.com/?p=18304 Why use a framework to create an integrated marketing strategy? I believe that implementing a digital marketing strategy framework to follow is essential to ensure the success of your integrated marketing strategy. Importantly by agreeing on a marketing plan structure …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/planning-an-integrated-marketing-strategy/feed/ 2 10 reasons you need a digital marketing strategy in 2024 https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/#comments Fri, 19 Apr 2024 12:55:34 +0000 http://www.smartinsights.com/?p=2977 If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track...

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/feed/ 55 How effective is your digital media? https://www.smartinsights.com/digital-marketing-strategy/how-effective-is-your-digital-media/ https://www.smartinsights.com/digital-marketing-strategy/how-effective-is-your-digital-media/#respond Tue, 16 Apr 2024 13:30:53 +0000 https://www.smartinsights.com/?p=112207 Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune in and …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-effective-is-your-digital-media/feed/ 0 The best Generative AI tools for writing marketing plans and strategies? https://www.smartinsights.com/digital-marketing-strategy/the-best-generative-ai-tools-for-writing-marketing-plans-and-strategies/ Fri, 22 Mar 2024 10:42:34 +0000 https://www.smartinsights.com/?p=168462 From the obvious tools like ChatGPT and Google Gemini to the less obvious like Perplexity, Pi, Poe and more! As you'll know, 'GenAI' rose to prominence with the launch of ChatGPT from OpenAI in late 2022. Since then, many other …..

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]]> 2024 Digital Marketing Trends shaping the Future of Marketing https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/digital-marketing-trends-2024/ Wed, 20 Mar 2024 12:13:03 +0000 https://www.smartinsights.com/?p=166715 Actionable steps across the pillars of digital marketing from our recent report Digital marketing today is complex and it’s inevitable it will get more complex in the future as new technologies and platforms emerge. Take the huge adoption and interest …..

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]]> 6 categories of laws on social media and digital content marketing https://www.smartinsights.com/digital-marketing-strategy/digital-media-laws/ Tue, 05 Mar 2024 12:00:27 +0000 https://www.smartinsights.com/?p=168387 Guidance on the latest digital media legal compliance legislations for social media and online marketing As marketers, we create social and digital content which are published across a diverse range of media. From mobile apps, AMPS, and websites, to emails, …..

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