Comments on: How to align your marketing strategy with your objectives [framework and examples] https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/ Digital Marketing > The Marketing Strategy Blog Fri, 14 Jun 2024 10:34:46 +0000 hourly 1 By: How to define SMART marketing objectives https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/#comment-68110 Tue, 12 May 2020 21:20:42 +0000 http://www.smartinsights.com/?p=3354#comment-68110 […] SMART objectives documented in Plans linking objectives to strategies and KPIs everyone is sure exactly what the target is, progress towards it can be quickly and regularly […]

]]> By: How to define SMART marketing objectives | Web Nerds https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/#comment-68103 Tue, 12 May 2020 14:27:02 +0000 http://www.smartinsights.com/?p=3354#comment-68103 […] SMART objectives documented in Plans linking objectives to strategies and KPIs everyone is sure exactly what the target is, progress towards it can be quickly and regularly […]

]]> By: Diego García https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/#comment-20336 Mon, 12 May 2014 19:52:00 +0000 http://www.smartinsights.com/?p=3354#comment-20336 Dave, why do you leave out the “Act” step on the objectives section? Isn’t this step important in the strategy?

]]> By: Michael Marks https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/#comment-17877 Thu, 26 Dec 2013 03:06:00 +0000 http://www.smartinsights.com/?p=3354#comment-17877 Rather than linking strategies, objectives, and tactics within marketing, the main challenge that I’ve seen is that marketing fails to connect its goals to the broader goals of the company. Rather than sign up for a number, a revenue target which marketing commits to deliver, we use terms like “marketing qualified leads, amplification, and engagement” to describe our key goals. No surprise when the rest of the company doesn’t understand what we do, and how we spend our money. Focusing on company goals like revenue can help fix this.

]]> By: Aleksey Savkin https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/#comment-17458 Fri, 06 Dec 2013 09:53:00 +0000 http://www.smartinsights.com/?p=3354#comment-17458 In reply to Dave Chaffey.

Interesting idea! I’ll be happy to formalize some thoughts about that topic. I’ll contact you the next week with some results.

]]> By: Dave Chaffey https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/#comment-17457 Fri, 06 Dec 2013 09:31:00 +0000 http://www.smartinsights.com/?p=3354#comment-17457 In reply to Aleksey Savkin.

Hi Aleksey – interesting tool. Would you be interested in writing about how BSC generally can help marketers in a guest post?

]]> By: Aleksey Savkin https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/#comment-17448 Thu, 05 Dec 2013 21:25:00 +0000 http://www.smartinsights.com/?p=3354#comment-17448 Hi Dave,

Thank you for a nice review! I have a question – what software tool do you use for mapping strategic objectives? Have you look at our BSC Designer it supports Balanced Scorecard approach.

]]> By: Lisa R. https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/#comment-16859 Fri, 08 Nov 2013 13:09:00 +0000 http://www.smartinsights.com/?p=3354#comment-16859 This is very helpful in explaining goalsetting to my clients. Thanks Dave!

]]> By: Dave Chaffey https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/#comment-10073 Tue, 19 Mar 2013 10:14:00 +0000 http://www.smartinsights.com/?p=3354#comment-10073 In reply to Strategy writer.

Cool – that’s what we’re about – sharing tools to help thinking – create plans, get better results.
Thanks for your thanks.

]]> By: Strategy writer https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/#comment-10072 Tue, 19 Mar 2013 10:11:00 +0000 http://www.smartinsights.com/?p=3354#comment-10072 Dave – you’re making my working life a better place. Thanks for sharing.

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