Using AI for SEO with ChatGPT

A practical guide to the ChatGPT prompts to use and tools to use to support your SEO

Many activities to support SEO are time consuming and require sector-specific knowledge. ChatGPT is proving popular for SEO since it can help support many SEO activities, particularly for content generation. To make the most of this opportunity, marketers need to know how best to use ChatGPT and other tools available. Our practical Quick Win helps fill this gap by recommending prompts you can use to support different activities from keyword research and content strategy to creating content. We illustrate this through examples that make up an entire SEO project, to give you a logical order of prompts to use. We also call out where ChatGPT isn’t the best option and traditional approaches work best.

Who is this for?

This is a practical, hands-on guide for marketers working on SEO. It will also be useful for marketing and digital marketing managers who are thinking through how to improve SEO results by using AI in their business, by understanding which activities can be automated.

What does this Quick Win cover?

This Quick Win covers 25+ recommended ChatGPT prompts covering all SEO activities including:

• Keyword research
• Content strategy
• Copywriting
• Link building
• Coding
• Recommended tools and extensions

Note that there are many examples of prompts for SEO available in marketing and other blogs, but usually they aren’t ordered logically and don’t explain the overall SEO process and why you should use them. They are also not related to commercial examples. This Quick Win is structured with a real-world example to illustrate the process so you aren’t wasting your time! We also cover practical issues such as how you can define your brand tone-of-voice and how to overcome limits in the length of articles.

For each of the 25+ prompts we cover, we define:

1. The name of the technique
2. Why it helps with SEO
3. The recommended prompt
4. An example from SEO

About the author

Dr. Dave Chaffey

Dave is co-founder of Smart Insights and creator of the Smart Insights RACE planning framework. For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.