Digital strategy development - Smart Insights https://www.smartinsights.com/archive/digital-marketing-strategy/digital-strategy-development/ Digital Marketing > The Marketing Strategy Blog Fri, 26 Apr 2024 13:50:48 +0000 en-US hourly 1 Creating an integrated marketing strategy with the RACE Framework https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/planning-an-integrated-marketing-strategy/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/planning-an-integrated-marketing-strategy/#comments Tue, 23 Apr 2024 13:00:07 +0000 http://www.smartinsights.com/?p=18304 Why use a framework to create an integrated marketing strategy? I believe that implementing a digital marketing strategy framework to follow is essential to ensure the success of your integrated marketing strategy. Importantly by agreeing on a marketing plan structure …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/planning-an-integrated-marketing-strategy/feed/ 2 10 reasons you need a digital marketing strategy in 2024 https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/#comments Fri, 19 Apr 2024 12:55:34 +0000 http://www.smartinsights.com/?p=2977 If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track...

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/feed/ 55 2024 Digital Marketing Trends shaping the Future of Marketing https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/digital-marketing-trends-2024/ Wed, 20 Mar 2024 12:13:03 +0000 https://www.smartinsights.com/?p=166715 Actionable steps across the pillars of digital marketing from our recent report Digital marketing today is complex and it’s inevitable it will get more complex in the future as new technologies and platforms emerge. Take the huge adoption and interest …..

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]]> The RACE digital marketing audit checklist https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/the-race-digital-marketing-audit-checklist/ Tue, 09 Jan 2024 08:20:38 +0000 https://www.smartinsights.com/?p=166083 Examples of essential questions to ask when structuring a digital marketing audit Auditing your digital marketing activities is an essential technique to start a digital marketing strategy. But they’re also useful for finding opportunities to improve your digital marketing by …..

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]]> A manifesto for your marketing strategy today: 10 recommendations https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/marketing-manifesto/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/marketing-manifesto/#comments Tue, 22 Feb 2022 09:00:02 +0000 http://v2.smartinsights.com/?p=7015 What's needed to build a strong marketing strategy? Creating a winning marketing strategy that takes advantage of the key marketing opportunities available today is challenging because of the pace of change and continuous hype. Smart Insights offers marketing leaders and …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/marketing-manifesto/feed/ 3 How to structure an effective business plan https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/business-plan-structure/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/business-plan-structure/#respond Mon, 30 Aug 2021 14:00:00 +0000 http://www.smartinsights.com/?p=97605 What are the essential parts of a business plan template? Understanding and creating different types of marketing plans and knowing when they are needed is essential to creating a thriving business. But it can be difficult to know which type …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/business-plan-structure/feed/ 0 7 steps for creating a B2B digital marketing plan [infographic] https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/creating-a-b2b-marketing-plan-infographic/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/creating-a-b2b-marketing-plan-infographic/#comments Wed, 11 Aug 2021 13:40:54 +0000 http://www.smartinsights.com/?p=18015 Don't get left behind with your digital marketing strategy, follow these 7 steps to brilliant B2B marketing! Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/creating-a-b2b-marketing-plan-infographic/feed/ 27 Improving the discovery process for agency marketing https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/discovery-process-agency-marketing/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/discovery-process-agency-marketing/#respond Tue, 28 Jul 2020 13:42:00 +0000 http://www.smartinsights.com/?p=94875 Who in the agency should work on discovery and how can you convince clients it should be paid for? In the Smart Insights Agency Guide to Discovery, I suggest a checklist of the areas you might explore as part of a …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/discovery-process-agency-marketing/feed/ 0 5 methods to get more from your display retargeting activity https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/5-methods-get-display-retargeting-activity/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/5-methods-get-display-retargeting-activity/#respond Mon, 17 Feb 2020 11:00:00 +0000 http://www.smartinsights.com/?p=96383 Attribution, publisher transparency, behaviour, and segmentation are all key features Retargeting is often seen as a quick win when it comes to digital marketing; simply re-engage with people who didn’t convert and optimise accordingly. With the 5 tips below, you’ll …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/5-methods-get-display-retargeting-activity/feed/ 0 Sun Tzu and the art of digital marketing strategy [Part 1] https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/sun-tzu-and-digital-marketing-part-1/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/sun-tzu-and-digital-marketing-part-1/#comments Sat, 25 Jan 2020 09:00:30 +0000 http://www.smartinsights.com/?p=13497 What can an ancient text do to help your digital marketing? Sun Tzu's The Art of War is a widely studied piece of literature, so communicating its principles from reading it feels a little like learning to drive a car …..

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