External Whitepaper Archives - Smart Insights https://www.smartinsights.com/advicetype/external-whitepaper/ Digital Marketing > The Marketing Strategy Blog Mon, 30 Oct 2017 15:36:26 +0000 en-US hourly 1 Top holiday benchmarks to track this season https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/top-holiday-benchmarks-to-track-this-season/ https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/top-holiday-benchmarks-to-track-this-season/#respond Mon, 30 Oct 2017 15:00:16 +0000 http://www.smartinsights.com/?p=100452 67% of companies that don't hit their multi-year Black Friday average will fail to hit their multi-year rest of the holiday season average The days are getting shorter and all of the decorations are out. You know what that means. …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/top-holiday-benchmarks-to-track-this-season/feed/ 0 Digital Brand Compliance https://www.smartinsights.com/online-brand-strategy/brand-development/digital-brand-compliance/ https://www.smartinsights.com/online-brand-strategy/brand-development/digital-brand-compliance/#respond Wed, 30 Aug 2017 08:00:00 +0000 http://www.smartinsights.com/?p=94567 How to meet today's marketing compliance challenges with an online BrandHub Marketing departments are bursting at the seams with opportunity. Upstream they are in overdrive producing content for niche targets, using multiple agency partners and designers. Downstream, content needs to …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/digital-brand-compliance/feed/ 0 What is influencer marketing and how can you improve it? https://www.smartinsights.com/online-pr/influencer-marketing/definitive-practical-guide-influencer-relationship-management/ https://www.smartinsights.com/online-pr/influencer-marketing/definitive-practical-guide-influencer-relationship-management/#respond Thu, 17 Aug 2017 14:00:00 +0000 http://www.smartinsights.com/?p=93720 New report download - the Definitive Practical Guide to Influencer Relationship Management Influencer marketing has grown in importance in recent years as the popularity of content marketing has grown. Influencer marketing is an exciting strategy with “84% of marketers worldwide saying …..

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]]> https://www.smartinsights.com/online-pr/influencer-marketing/definitive-practical-guide-influencer-relationship-management/feed/ 0 Behavioural economics and digital marketing https://www.smartinsights.com/marketplace-analysis/consumer-buying-behaviour/behavioural-economics-digital-marketing/ https://www.smartinsights.com/marketplace-analysis/consumer-buying-behaviour/behavioural-economics-digital-marketing/#respond Thu, 07 Jul 2016 14:00:00 +0000 http://www.smartinsights.com/?p=74113 5 powerful nudges that influence human behaviour Consider the following puzzle: A bat and ball cost £1.10. The bat costs one pound more than the ball. How much does the ball cost? The number that many people arrive at is …..

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]]> https://www.smartinsights.com/marketplace-analysis/consumer-buying-behaviour/behavioural-economics-digital-marketing/feed/ 0 Review of Google Starter Guide to SEO https://www.smartinsights.com/search-engine-optimisation-seo/on-page-optimisation/google-seo-starter-guide/ https://www.smartinsights.com/search-engine-optimisation-seo/on-page-optimisation/google-seo-starter-guide/#comments Mon, 12 Jan 2009 16:39:25 +0000 http://blog.davechaffey.com/?p=43 I have finally made time to read the Google Starter Guide to SEO which was published in November. This is a summary of the recommendations...

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