Consumer psychology - Smart Insights

What your website design shapes can tell your customers

Thu, 30 May 2019 10:40:24 +0000

Think about your website design. Do your customers like it? Why do they use it? What emotions does your website logo evoke? Perceptions are unique and critical. They are virtually snap judgements. It takes only 50 microseconds for us to …..

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It’s time for marketers to tap into system 1 thinking

Wed, 08 Aug 2018 10:00:48 +0000

Are you tapping into Customer Psychology for your marketing? Kahneman popularised System 1 and System 2 decision-making in his book, "thinking fast and slow" - but how can marketers use this Scientific theory in their marketing? Last year I was …..

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3 elements of landing page psychology you need to know

Thu, 02 Nov 2017 15:00:57 +0000

If there’s one thing CROs could use more of, it’s psychology. I’m all for testing crazy ideas. It’s how some of the most counterintuitive and surprising discoveries are made. But we still need to build our landing pages on a …..

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What Psychology Studies Can Teach Us About UX and Web Design Principles

Mon, 23 Oct 2017 10:00:00 +0000

Apply behavioral psychology to your web design to boost your conversion rate Getting people to choose something over another has more to do with psychology than anything else. When the principles of psychology have been understood, they may be integrated …..

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The reasons why consumers shop online instead of in stores

Thu, 19 Oct 2017 15:00:36 +0000

Chart of the Day: Drivers and barriers for online purchase When I first got involved in digital marketing in the mid-1990s, online shopping via e-commerce was in its infancy. It's hard to believe now, but many consumers were reluctant to …..

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11 ways you can use psychology in your marketing

Wed, 18 Oct 2017 14:00:48 +0000

Psychology research that will help you subtly convince your leads Ever wanted to get into the minds of your customers and figure out how they think? Ever wanted to know the best methods to convince someone to do something? As the …..

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Which channels do consumers use when researching products before buying online?

Fri, 08 Sep 2017 15:00:48 +0000

Chart of the Day: Millennials (18-34 year olds) utilize a greater range of channels before purchasing products online than Gen-X and Baby Boomers As consumers, we are more savvy with our purchases that ever before. By the time we have finally decided to buy …..

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Human Psychology Hacks that Boost Ecommerce Purchases

Tue, 21 Feb 2017 11:00:00 +0000

Psychology has a bigger effect on purchase decisions than you think A while ago I was doing my monthly "Let's see what TED's been up to recently" session, and I came across an older one: Dan Ariely's Ted talk on …..

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Are digital marketers offering too many choices?

Wed, 24 Jun 2015 11:00:18 +0000

Web users are becoming paralysed by the psychology of indecision as a result of being faced with too many options to choose from I believe digital marketers are offering too many choices to their website visitors. Visit almost any web …..

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Applying the Psychology of Persuasion to optimise your digital marketing [Infographic]

Mon, 20 Apr 2015 09:00:00 +0000

A summary of 7 principles of persuasion There is increasing interest in applying the principles of Psychology to Digital Marketing. According to Kath Pay of Cloud.IQ, the benefits of incorporating consumer psychology into your marketing are two- fold: "First, applying the …..

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