Simon Swan, Author at Smart Insights

Creating an integrated marketing strategy with the RACE Framework

Tue, 23 Apr 2024 13:00:07 +0000

Why use a framework to create an integrated marketing strategy? I believe that implementing a digital marketing strategy framework to follow is essential to ensure the success of your integrated marketing strategy. Importantly by agreeing on a marketing plan structure …..

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Are you a T-Shaped Marketer? And which type?

Mon, 11 Dec 2023 09:30:00 +0000

5 Reasons to consider a life as a T-Shaped Marketer Editor's note: We have updated this post, ten years after Simon Swan originally wrote it, to highlight what we have always felt is missing from the concept... the need for …..

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How to use the SOSTAC® planning model and the RACE Framework

Fri, 28 Jan 2022 09:00:00 +0000

Marketing plan integrating the RACE Framework alongside PR Smith's SOSTAC® planning model Given the increasingly omnichannel nature of marketing today, applying an effective, data-driven approach to your marketing strategy is more important than ever. But it can be difficult finding …..

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A framework for market orientation

Fri, 09 Apr 2021 12:00:27 +0000

Perhaps the most important step and also the biggest challenge for any marketer is to build a strong market orientation Let's talk about market orientation. It’s perhaps the most significant section of your marketing strategy as you look to create …..

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The challenge of building and retaining brand relevancy

Thu, 10 Oct 2019 08:00:00 +0000

Tap into your brand heritage to revive your brand's position and values. “An organization’s history and background is a valuable asset in how they are perceived to a wider audience and which can be used to its advantage” Corcoran (Source: …..

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Creating a plan to improve online customer retention

Wed, 19 Apr 2017 08:00:00 +0000

Practical customer retention tactics that any business can apply For any digital marketing strategy or digital communications plan, defining a set of objectives and clear strategy behind your plan is essential to the success. This post focuses on creating an actionable online customer retention plan, …..

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3 models for digital brand differentiation

Fri, 10 Mar 2017 11:00:00 +0000

How to review your digital brand differentiation using 3 complementary frameworks Differentiation should be considered a key element to your brand strategy and help to provide an opportunity and vision to define a niche within your market sector, helping to gain …..

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Building a Knowledge Centre for Your Brand

Mon, 30 Jan 2017 09:00:00 +0000

How to create a digital knowledge centre which facilitates your digital transformation and helps you delight your customers. The way brands are being built is being re-shaped. This is in large part due to consumers’ digital habits; by-passing brands completely and …..

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How brands can stay relevant in a digital first culture: Interview with Jay Baer

Mon, 26 Sep 2016 10:00:00 +0000

Tips for brands adapting to Digital from the author of Youtility Many brands are struggling to adapt to a digital first culture and more seriously, struggling to remain relevant. It’s clear that brands moving from the industrial revolution to the …..

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Digital marketing in the age of disruption – interview with David Sayce

Wed, 14 Sep 2016 14:00:00 +0000

Simon Swan interviews Digital Marketing consultant David Sayce One thing remains consistent for the role of the digital marketer, whether client side, agency or as a consultant – disruption. The need to embrace change, continuous learning and help mentor and coach …..

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