Behavioural economics - Smart Insights https://www.smartinsights.com/tag/behavioural-economics/ Digital Marketing > The Marketing Strategy Blog Mon, 23 Oct 2017 09:37:30 +0000 en-US hourly 1 What Psychology Studies Can Teach Us About UX and Web Design Principles https://www.smartinsights.com/user-experience/psychology-studies-can-teach-us-ux-web-design-principles/ https://www.smartinsights.com/user-experience/psychology-studies-can-teach-us-ux-web-design-principles/#respond Mon, 23 Oct 2017 10:00:00 +0000 http://www.smartinsights.com/?p=83957 Apply behavioral psychology to your web design to boost your conversion rate Getting people to choose something over another has more to do with psychology than anything else. When the principles of psychology have been understood, they may be integrated …..

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]]> https://www.smartinsights.com/user-experience/psychology-studies-can-teach-us-ux-web-design-principles/feed/ 0 3 Facts You Didn’t Know About Your Customers, According to a Neuroscientist https://www.smartinsights.com/marketplace-analysis/consumer-buying-behaviour/3-facts-you-didnt-know-about-your-customers-according-to-a-neuroscientist/ https://www.smartinsights.com/marketplace-analysis/consumer-buying-behaviour/3-facts-you-didnt-know-about-your-customers-according-to-a-neuroscientist/#respond Thu, 20 Jul 2017 08:00:00 +0000 http://www.smartinsights.com/?p=91198 Neuroscience reveals how you can nudge your customers into converting Dr. David Lewis, neuroscientist and author of The Brain Sell, delivered a fascinating keynote speech about customers’ brains when they buy at Ecommerce Conversion World 2017 in March. Here are …..

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]]> https://www.smartinsights.com/marketplace-analysis/consumer-buying-behaviour/3-facts-you-didnt-know-about-your-customers-according-to-a-neuroscientist/feed/ 0 The tactification of marketing has been the defining trend in our discipline for years. This is about to change. https://www.smartinsights.com/digital-marketing-strategy/tactification-marketing-defining-trend-discipline-years-change/ https://www.smartinsights.com/digital-marketing-strategy/tactification-marketing-defining-trend-discipline-years-change/#comments Tue, 09 Aug 2016 10:00:00 +0000 http://www.smartinsights.com/?p=76631 A look at marketing through the lens of economics I wouldn't call Mark Ritson a hero of mine, that'd be far too lame and I'm sure he'd laugh at me if he found out. But I think he makes some …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/tactification-marketing-defining-trend-discipline-years-change/feed/ 9 Behavioural economics and digital marketing https://www.smartinsights.com/marketplace-analysis/consumer-buying-behaviour/behavioural-economics-digital-marketing/ https://www.smartinsights.com/marketplace-analysis/consumer-buying-behaviour/behavioural-economics-digital-marketing/#respond Thu, 07 Jul 2016 14:00:00 +0000 http://www.smartinsights.com/?p=74113 5 powerful nudges that influence human behaviour Consider the following puzzle: A bat and ball cost £1.10. The bat costs one pound more than the ball. How much does the ball cost? The number that many people arrive at is …..

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