Connecting offline and online - Smart Insights https://www.smartinsights.com/tag/connecting-offline-and-online/ Digital Marketing > The Marketing Strategy Blog Thu, 25 May 2017 11:26:18 +0000 en-US hourly 1 Google revolutionizes online ad measurement with card transaction tracking [@SmartInsights Alert] https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/google-revolutionizes-online-ad-measurement-card-transaction-tracking-smartinsights-alert/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/google-revolutionizes-online-ad-measurement-card-transaction-tracking-smartinsights-alert/#respond Thu, 25 May 2017 11:20:00 +0000 http://www.smartinsights.com/?p=89176 Google starts tracking credit card transactions to assess online ads effect on online and offline sales. Every marketing manager has always sympathized with John Wanamaker's famous phrase "Half the money I spend on advertising is wasted; the trouble is I …..

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]]> https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/google-revolutionizes-online-ad-measurement-card-transaction-tracking-smartinsights-alert/feed/ 0 How to bring the human touch to your omnichannel strategy https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/bring-human-touch-omnichannel-strategy/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/bring-human-touch-omnichannel-strategy/#respond Fri, 13 Feb 2015 10:02:53 +0000 http://www.smartinsights.com/?p=44121 Optimising and connecting customer touch points Marketing expert Dr. Jeffrey Lant, says that in order to penetrate a consumer’s consciousness with your brand, and to make significant penetration in a given market, you have to make contact with the prospect …..

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