Call tracking - Smart Insights https://www.smartinsights.com/tag/call-tracking/ Digital Marketing > The Marketing Strategy Blog Tue, 09 Jun 2015 07:01:58 +0000 en-US hourly 1 Calculate ROI with one measure https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/social-media-metrics/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/social-media-metrics/#comments Tue, 09 Jun 2015 08:00:00 +0000 http://www.smartinsights.com/?p=50508 Separating ROI from data noise Learn what metrics can help you truly understand the value of your spend, and what technologies really deliver on this most important metric. Small-to-medium businesses are investing in their marketing at jaw-dropping new levels. BIA/Kelsey …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/social-media-metrics/feed/ 2 How to bring the human touch to your omnichannel strategy https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/bring-human-touch-omnichannel-strategy/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/bring-human-touch-omnichannel-strategy/#respond Fri, 13 Feb 2015 10:02:53 +0000 http://www.smartinsights.com/?p=44121 Optimising and connecting customer touch points Marketing expert Dr. Jeffrey Lant, says that in order to penetrate a consumer’s consciousness with your brand, and to make significant penetration in a given market, you have to make contact with the prospect …..

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