Farhad Divecha, Author at Smart Insights https://www.smartinsights.com/author/lrees4/ Digital Marketing > The Marketing Strategy Blog Wed, 12 Jul 2017 07:43:37 +0000 en-US hourly 1 Six Methods For Tracking The Activity of Webroomers and Showroomers https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/six-methods-tracking-activity-webroomers-showroomers/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/six-methods-tracking-activity-webroomers-showroomers/#respond Fri, 30 Oct 2015 11:00:06 +0000 http://www.smartinsights.com/?p=58760 Using the right technology is key to optimising multi-channel retail strategy Understanding the full impact online activity is having on offline sales has become something of a holy grail amongst marketers. Online advertising platforms, whilst bringing far greater measurability for …..

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]]> https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/six-methods-tracking-activity-webroomers-showroomers/feed/ 0 How wearables are shaping marketing https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/wearables-and-its-future/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/wearables-and-its-future/#respond Thu, 02 Jul 2015 14:35:11 +0000 http://www.smartinsights.com/?p=49974 Wearable technology trends and the future of digital selling Until what seems like very recently, wearable technology has remained on the fringes of consumer consciousness, with most people unsure what to make of it. 'What’s the point in moving the …..

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]]> https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/wearables-and-its-future/feed/ 0 How to bring the human touch to your omnichannel strategy https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/bring-human-touch-omnichannel-strategy/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/bring-human-touch-omnichannel-strategy/#respond Fri, 13 Feb 2015 10:02:53 +0000 http://www.smartinsights.com/?p=44121 Optimising and connecting customer touch points Marketing expert Dr. Jeffrey Lant, says that in order to penetrate a consumer’s consciousness with your brand, and to make significant penetration in a given market, you have to make contact with the prospect …..

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